Tag Archives: entrepreneur

Side Hustle Webinar Series – What Do YOU Want?

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This past weekend at the Baltimore Association of Black Journalists Professional Review event, a group of us were chatting about our side hustles and how that money comes in handy. We then started talking about folks in journalism and communications who don’t have them — but should.

Skip to March 18, where I posted the following question on my Facebook page: For my journalism/communications friends: do you have a side hustle? What is it? For those who don’t, do you want one? Is it time for a webinar on getting that side hustle?

I got a whopping 47 (and counting) responses, plus public and private pleas to do the webinar. As someone who fell into her side hustle quite by accident, I thought it would be a great idea to do a series of webinars to help those looking to start a side hustle or improve their game in their current side hustle.

So the NABJ Digital Journalism Task Force, in partnership with the Diverse Social Media Editors and Digital Journalists Facebook group and AllDigitrocracy.org, will do a series to help people with their side hustled. But we need your help to know what you want in a webinar series. So we’d appreciate it if you could answer this quick 7-question survey so we know what you want and when.  And watch this space for more details!

Help Fund The Beacon Reader Project “HOW’D YOU GET THAT (MEDIA) JOB?”

Tracie Powell.

Tracie Powell.

Tracie Powell currently serves as the co-chair of the NABJ Digital Journalism Task Force. She is also founder, editor and publisher of the amazing AllDigitocracy.org website, which has quickly become the go-to website for digital diversity media issues.

But things like AllDigitocracy.org don’t run on good will alone. Good journalism needs to be funded, which is why I’m asking you to consider donating to Tracie’s Beacon Reader project, “How’d You Get That (Media) Job?” Under the project, Tracie will do high-quality video interviews with diverse industry movers and shakers on how they ended up with the jobs they’re in.  The first one, below, is with Roland Martin, a past NABJ board member, media entrepreneur and host of TV One’s “Washington Watch with Roland Martin.”

Non-whites make up nearly 40 percent of the U.S. population, but only 12 percent of U.S. newsrooms. That’s according to a report released in 2013 by the American Society of News Editors (ASNE). The organization also found that 90 percent of newsroom supervisors at organizations that participated in the study were white.

Similarly, the Radio Television Digital News Association found that while the minority population of the United States has risen 10.4 percent, the minority workforce in television news is up only 3.7 percent, and the minority workforce in radio is up 0.9 percent. RTDNA’s 2012 diversity study also found that 86 percent of television news directors and 91.3 percent of radio news directors are Caucasian.

While women have made some progress, they still earn only 36 percent of bylines or on-camera appearances, and the number of women industry executives has declined. All Digitocracy seeks to help turn the tide by giving these journalists advice, insight and access to opportunities and by working closely with hiring managers to help make their newsrooms more representative so that they can better serve and engage with their respective audiences.

In a nutshell, All Digitocracy considers media questions and issues that aren’t covered—and your help will allow us to take this coverage even further with this new web series.

If you’re interested in funding good journalism, you can get more information here. Pledges start at only $5, but the deadline to show your support is Christmas Eve, so please consider making a donation today.

Benét J. Wilson is the vice president of education for the NABJ Digital Journalism Task Force.  She also serves on the board of the Online News Association.  She is coeditor of AirwaysNews.com and  a freelance aviation journalist and blogger.

DJTF Partners With Knight Foundation On JournoPreneur Panel In Boston

 

nabj_djtf_200x200logo wordsThe Digital Journalism Task Force will be out front at the NABJ convention in Boston next month. We are very proud to have a special workshop, “JournoPreneurs: What It Takes To Build A Media Company,” that is being sponsored by the  John S. and James L. Knight Foundation.

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Tracie Powell

DJTF Co-char Tracie Powell, owner of the All Digitocracy blog, said that with all the upheaval in the industry,more and more journalists of color are choosing to produce and distribute their own content instead of begging for jobs. “Whether we are doing it intentionally or not, we’re creating and launching our own media ventures or trying to, but we’re doing so on a prayer and a string,” she said. “We haven’t the faintest clue about business plans, market studies or venture capitalism. We are already entrepreneurial, but do we know how to take that next step and truly become entrepreneurs?”

Powell feels that journalists need to know how to apply their unique skills to being an entrepreneur. “As journalists the skills we have are necessary in the startup world. We are articulate and determined. Our ability to clearly communicate ideas to others, especially those unfamiliar with a given issue, can translate into success explaining and generating excitement from venture capitalists. Finally, we have the tenacity to pursue a challenging story; that same tenacity can be used to aggressively seek funding and gain users.”

“What we need is to better understand the difference between building a personal brand versus building a media company, and we need to know how to take an idea from concept to launch. That’s what this workshop is all about,” she said.

The workshop will start by helping attendees figure out if they really want to start their own businesses, said Powell. “If the answer is yes, then we will have the opportunity to talk face-to-face with media entrepreneurs who are already doing this,” she said. “Those of us who are really ready to make the leap will not only learn from the panelists’ expertise at the convention, we will leave with the workings of a business plan in hand and a possible mentor.”

So many journalists of color have been laid off and downsized, people with real talent, knowledge and skills that are of benefit to the industry and to their communities, said Powell. “That should not and cannot go to waste. We have journalism skills that we can apply to being entrepreneurs, heck, many of us are already doing it and don’t even know it. So why not?” she asked. “What else are you doing besides begging for a limited number of newsroom jobs, working for somebody else when you really want to work for yourself?”

There are whole communities that are consistently ignored by mainstream newsrooms, Powell observed. “Launching our own media companies — whether it be developing mobile news apps, websites or innovative tools that connect communities with the information they need to strengthen our democracy — is one way we get to do the important work that we crave and that our communities need,” she said. “This is especially true as many of us find ourselves displaced and unemployed.”

Powell called the speakers for JournoPreneurs her personal dream panel. The panel consists of entrepreneurs at varying stages in the launch process, which will make this even more interesting and beneficial to those in attendance. “I thought of everybody that I would want to meet and learn from, then I invited them to Boston,” she said. “Of course, the Knight Foundation stepped in and offered to help make connections with some of the panelists and they also gave the task force some money to help turn the dream panel into a reality. That was a real plus.”

“We wouldn’t be here without them. I wouldn’t be here without them. I’m really looking forward to this being the start of something truly special in terms of nurturing our members and equipping them with the tools to become digital media entrepreneurs,” Powell said about the Knight Foundation. “I’m serious about this being a long-term project and a long-term relationship, not just some one-off chance encounter at the convention, and I believe Knight is too.”

Powell hopes that attendees will walk away from the workshop with a business plan and a mentor. “We’re looking to identify promising ventures by a handful of journalists and hope to bring those media entrepreneurs back together in the next couple of months at a entrepreneurial media institute, or at the very least, enable them to meet personally with their mentors,” she said. “That part is still a work in progress, but it will all start at the convention in Boston.”

The workshop is on Thursday, July 31 from 2:15 p.m. – 3:45 p.m.

JournoPreneurs: What It Takes To Build A Media Company

When it comes to digital media innovation, journalists of color are largely missing from the landscape. Earlier this year, the American Society of News Editors surveyed 68 online news organizations about the percentage of journalists of color inside their newsrooms and found that 43 sites didn’t have any person of color on staff. Meanwhile, more journalists, including journalists of color, are creating their own media companies or hyperlocal sites. JournoPreneurs: How To Build Your Own Media Company will provide hands-on experience with drafting business plans, filing articles of incorporation, advice on how to access funding and build teams as well as concrete steps on how to launch a media company and what happens after the launch. #nabj

Panelists:

Michael Bolden, Knight Foundation

Ezra Klein, Co-Founder, Vox Media

Carlos Watson, Founder, Ozy.com

Kelly Virella, Founder, Dominion of New York and The Urban Thinker

Benét J. Wilson is the vice president of education for the NABJ Digital Journalism Task Force.  She also serves on the board of the Online News Association.  She is  the social media/eNewsletters editor for the Aircraft Owners and Pilots Association and  a freelance aviation journalist and blogger.

How Digital Journalism Relaunched Rene Syler’s Career

By Crystal Garner, DJTF Intern

The desire to build something that no one could ever take away from her is what fueled Rene Syler, former anchor of “The Early Show” on CBS, after her termination in 2006. What Syler wanted to create was a brand, and using the tools of digital media, she did just that and more.

She is now the author of “Good Enough Mother,” a book and supporting blog targeted at “imperfectly perfect” mothers, host of “Sweet Retreats,” a family travel show on the Live Well Network, and co-host of “Exhale”, a provocative talk show in its second season on Magic Johnson’s cable network, Aspire.

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Rene Syler, Courtesy Photo

What am I going to do now?

A few weeks after losing her job at CBS, Syler underwent a preventative double mastectomy, a journey that was documented on “The Oprah Winfrey Show”. “What am I going to do now?” she asked herself. “I had no job and my body was taking on a different shape.”

After telling her agent of 25 years that she did not want to do television anymore, he asked a similar question, “What am I going to do with you?”

Syler knew she would have to save herself.

“I had been relying on them to get me jobs,” she said. “I could either sit here and wait for the phone to ring or I could make it ring.”

Going digital to build a ‘bonafide brand’

Syler wrote “Good Enough Mother: The Perfectly Imperfect Book of Parenting” and secured the website’s domain in 2005 while still employed at CBS. The following year, she was fired. In 2007, her book was officially published.

“The only skills I had was the ability to write and TV,” she said. “It started with a book.”

Harnessing the power of digital media, Syler began to build what she now calls a “bonafide brand.”

“Your brand needs to be in sync with yourself,” she said. “Good Enough Mother,” the blog, was born.

“I started on Facebook, then moved to Twitter. The more I did it the more I understood its power,” Syler said in regards to her overwhelming introduction to social media.

“After almost 10 years, I have built a bonafide brand,” she said. “People need to think of blogs as living breathing business cards.”

“Good Enough Mother” has partnered with both General Motors and Disney and Syler attributes her recent television success to her digital presence.

Looking back, she said “Good Enough Mother” became much more than a book. It became a movement based on what a lot of women are experiencing.


Not for the faint of heart


 

She’s The Boss: Female Media Entrepreneurs of Color Share Their Stories

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The Maynard Institute for Journalism Education recently hosted a Twitter Chat with a group of female journalists of color who took their entrepreneurial dreams and turned them into reality. This panel of journalistic businesswomen included: Bobbi Bowman, (left) a former editor for The Washington Post and USA Today, who made the leap into entrepreneurship when she launched the hyperlocal news site, The McLean Ear, which later became McLean Patch; Kelly Virella, a former investigative reporter and editor who is about to start a long form digital magazine called The Urban Thinker, (right); Tomoko Hosaka, Chief Operating Officer at Plympton  (parent company of Rooster, a reading app that picks books for users and delivers them in installments to mobile devices; Karen Lincoln Michel, who blogs at A Digital Native American and is former president of Unity Journalists; and Marisa Trevino, creator of LatinaLista, a news portal for the Latino community. Here are their insights via storify.– Staff Reports

 

 

Jamila Bey, Media Mogul — With Your Help

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When I think of NABJ and DJTF treasurer Jamila Bey, I think two things — renaissance woman and career chameleon.  She does it all — correspondent; broadcast host; spokesperson; producer; writer; editor; trainer communications director; and consultant.

Bey was very open when she lost her jobs at NPR, and, most recently, at Voice of Russia. While at VOR, she was the creator and host of the weekly radio show “Sex, Politics And Religion Hour: SPAR With Jamila.”  Her show, which regularly featured journalists of color, covered topics including gender policy and politics, race, religion and issues of separation of church and state.

But you can’t keep a good woman down. Bey is now trying to become her own media outlet by launching an Indegogo funding campaign to create a journalism forum online and as an iTunes podcast where news about the issues that are important to us can find a home. She wants to bring her show, “The Sex, Politics and Religion Hour,” or SPAR, will focus on the beating that the First Amendment seems to be taking at this point.

Bey will produce 30 half-hour long shows taking on issues including separation of state and church, First Amendment freedom, politics, and science policy. It will be a forum for discussion and insight, along with actual reporting and investigation.

The goal is to offer independent polling and on-the-ground reporting from Washington, D.C.,  and around the country with a team of correspondents and contributors.  From Congress, the Supreme Court and the White House, to local school boards and state legislatures, Bey’s site will look at news from the point of view that religion shouldn’t get a free pass from scrutiny and fair criticism when looking at its involvement in larger American life.

With the help of campaign contributors, Bey says she will produce stories that will deeply examine the news and news makers to help Americans better understand that the First Amendment can only survive if it’s allowed to stand in the sunshine. Regular readers of this blog know I’m a big supporter of funding good journalism, because if we don’t do it, who will?

There’s an App for That: Mobile Technology is Growing in Newsrooms and Classrooms

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As news continues to be delivered at an ever-increasing pace, it’s only natural for multimedia journalists to put down those heavy, complicated DSLRs and pick up their mobile phones to shoot, edit and deliver breaking news.

“I’ve seen people use their phones more and more for parts of a report and to relay news quickly to a station for publication  to a website.” said Sharon Stevens, a freelance journalist who has noticed the trend in her reporting travels. “While the resolution is not a good as using a video camera, I don’t see it stopping anytime in the near future. The news directors and general managers who choose to [use mobile footage] will just have to look for those phones that will give you that better resolution and supply them to their [employees].”

Journalism graduate Raven Ambers has used footage shot on her iPhone for web reports. “The iPhone was quick and easy,” she states, “For a tease, which we did with one continuous 10-15 second shot, it was easier and much simpler to upload to web.”

Reporter LaDyrian Cole of KTAB in Abiliene, TX, agrees, “I’ve used my phone for a tease that [was] uploaded to the web.” She continues, “It’s simple to shoot and easier to upload to the web and on air systems.”

Journalist Rajneesh Bhandari feels the same. In an article for IJNet, “Top apps for journalists shooting video on mobile”, he states, “[Mobile phones] are handy and you don’t have to carry a lot  of things…just a mobile, a light tripod and maybe a pin [lavalier] mic.” The article goes on to list some popular mobile apps for the journalist “on the go”.

Among the things leading this charge is the advent of the mobile app. From CNN to your local newspaper, more and more people are getting the information they need by accessing their favorite apps.

If you’re a young journalist who believes that you have an idea for the next generation of mobile apps, Dr. Michelle Ferrier of the Scripps College of Communication at Ohio University is looking for you.

Dr. Ferrier is part of a group that is beta-testing a two-week mobile innovation module. The module will teach students about mobile app development in course curricula. Through a broad overview of the mobile market, students will learn mobile app development, audience research, user interface design, and using prototyping among other topics.

The module will also benefit professors by coaching them on how to teach mobile development to their students.

“My philosophy is that if schools are going to offer the “just in time” learning that students need, we need some flexibility in our curriculum in order to be able to do that,” Dr. Ferrier says.

The module will demonstrate some of the things that students need to know about mobile development in two weeks in hopes of becoming a fixture in full semester courses later on. The module also supports the Scripps College of Communication Innovation Challenge, a student pitch competition around media industry issues. Students will have the basic knowledge to develop a mobile app as a potential solution to the challenges with the chance to win prize money or a grade in a class.

Dr. Ferrier finds the appeal in mobile apps in their inclusiveness of all communities. “They basically have bridged the digital divide. For underserved and underrepresented communities [and] people who have limited income, their phones most likely are their devices of choice not just for making phone calls but also for reaching the internet and getting information off of the internet. They can still get and participate in things that are necessary without having to have a laptop for the most part.”

Currently, Scripps College of Communication is looking for external reviewers for the module to get more feedback and eventually offer the module in multiple schools.

Source: http://ijnet.org/stories/top-apps-journalists-shooting-video-mobile Photo Source:http://www.successfulworkplace.org/2012/11/07/theres-an-app-for-that-is-not-a-mobile-strategy/

Sadiyyah Rice is the digital intern for the NABJ Digital Journalism Task Force, recording secretary for the Greater St. Louis Association of Black Journalists and producer and editor for Higher Education Channel Television (HEC-TV).