Posted in Entrepreneur, Innovation, journalism, Social Media

How Digital Journalism Relaunched Rene Syler’s Career

By Crystal Garner, DJTF Intern

The desire to build something that no one could ever take away from her is what fueled Rene Syler, former anchor of “The Early Show” on CBS, after her termination in 2006. What Syler wanted to create was a brand, and using the tools of digital media, she did just that and more.

She is now the author of “Good Enough Mother,” a book and supporting blog targeted at “imperfectly perfect” mothers, host of “Sweet Retreats,” a family travel show on the Live Well Network, and co-host of “Exhale”, a provocative talk show in its second season on Magic Johnson’s cable network, Aspire.

Courtesy Photo
Rene Syler, Courtesy Photo

What am I going to do now?

A few weeks after losing her job at CBS, Syler underwent a preventative double mastectomy, a journey that was documented on “The Oprah Winfrey Show”. “What am I going to do now?” she asked herself. “I had no job and my body was taking on a different shape.”

After telling her agent of 25 years that she did not want to do television anymore, he asked a similar question, “What am I going to do with you?”

Syler knew she would have to save herself.

“I had been relying on them to get me jobs,” she said. “I could either sit here and wait for the phone to ring or I could make it ring.”

Going digital to build a ‘bonafide brand’

Syler wrote “Good Enough Mother: The Perfectly Imperfect Book of Parenting” and secured the website’s domain in 2005 while still employed at CBS. The following year, she was fired. In 2007, her book was officially published.

“The only skills I had was the ability to write and TV,” she said. “It started with a book.”

Harnessing the power of digital media, Syler began to build what she now calls a “bonafide brand.”

“Your brand needs to be in sync with yourself,” she said. “Good Enough Mother,” the blog, was born.

“I started on Facebook, then moved to Twitter. The more I did it the more I understood its power,” Syler said in regards to her overwhelming introduction to social media.

“After almost 10 years, I have built a bonafide brand,” she said. “People need to think of blogs as living breathing business cards.”

“Good Enough Mother” has partnered with both General Motors and Disney and Syler attributes her recent television success to her digital presence.

Looking back, she said “Good Enough Mother” became much more than a book. It became a movement based on what a lot of women are experiencing.


Not for the faint of heart


 

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Author:

Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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