By Benét J. Wilson, DJTF chair, Online Managing Editor-Business Aviation, Aviation Week Group
This Online News Association workshop featured Facebook’s Vadim Lavrusik, who led two lively (and packed) sessions on the current and future changes coming to the social platform and how journalists can use then to their advantage.
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A Journalist”s Guide to Profiles and Pages
Dig deep into Facebook Profiles and Pages for best practices and practical applications. Find out how you can use your profiles or a professional Page to find sources, drive traffic to your site, feature content and connect with your readers.
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Made it in @lavrusik’s second @Facebook session, Brock and I had to kill a guy to get in though. #ONA11 @ONAConf |
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#ONA11 really should have gotten a larger room for @Lavrusik #Facebook session. This room is packed to the gills! #FBjournalism |
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I just said to @lavrusik, “You’re the most popular, and least popular, person here today!” Am I right, peeps? #FB #ONA11 |
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.@vadimlavrusik of #Facebook tells us to check out his commentssection over changes, just for fun. #ONA11 #FBjournalism |
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“If you hate new newsfeed, you can yell at me cause I had a lot to do with that.” -@lavrusik #ONA11 #Facebook #fbjournalism /via @numinews |
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Vadim Lavrusik | Social Journalist | Digital Media Futurist
Subscribe is a simple way to broaden your conversation on Facebook with your community of readers and viewers, while reserving personal updates for people you know well. Your audience can keep up with your content without having to add you as a friend. They can simply subscribe.
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“I promise it gets better” – @Lavrusik on recent Facebook changes. #ONA11 #fbjournalism /via @lou_dubois //Do you believe him? 😉 |
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Facebook + Journalists
Facebook + Journalists – Reach your readers directly on Facebook, an audience of more than 500 million people around the world. This Page, run by Facebook employees, provides resources for using Facebook as a journalist and is also a community of journalists on the platform. | Facebook
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Facebook’s @lavrusik talks about the recent major changes, and how journalists can use Facebook: http://t.co/oZagfo9R #ONA11 |
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From ONA: Facebook’s Vadim Lavrusik
When Vadim Lavrusik left Mashable and joined Facebook, social journalists who know him rejoiced. Suddenly, the biggest social network had a face and a real-life friend for the media. Lavrusik is very responsive to requests, questions and concerns from online journalists, especially in a very active social journalists Facebook group.
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@itsRobynwithay This was from the horse’s mouth. @Lavrusik said statuses are now up to 5,000 characters. |
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Most useful #FB tool: people search. Rolodex of 750+ million, says @Lavrusik. Can use filters & msg w/out being friends #ONA11 #FBjournalism |
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“With TImeline, it will be easier for journalists on Facebook to tell whether a source is authentic.” – @Lavrusik #ONA11 #fbjournalism |
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Here’s the new #Facebook timeline page @lavrusik has been talking about at #ONA11: http://t.co/AKkdR7bF #FBjournalism |
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Introducing Timeline
Click a photo above to see how it looks as the cover. Star your favorite moments to make them widescreen, or remove the ones you want to hide. The music you listen to is on your timeline, so friends can listen along.
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.@lavrusik says new FB timeline is “beautiful.” See it as digital scrapbook, see past highlights, big life changes. #ONA11 #FBjournalism |
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At #ONA11, @Lavrusik recommends using the @Facebook “questions” feature to increase engagement. |
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As mentioned before, @Lavrusik says @Facebook updates being increased to 5,000-character limit. Still no photos. #ONA11 |
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.@tifinit: At #ONA11, @Lavrusik encouraging reporter profiles now, not pages. But will friend limit be lifted? #fbjournalism /GOOD question |
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At a 2nd #ona11 session on Facebook and gotta say @lavrusik makes a platform that scares a lot of journos palatable, nay, exciting! #fb |
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You guys’ friends really don’t like your work. You need new friends!-@Lavrusik on sparing friends from work posts. #ona11 #fbjournalist |
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AP
AP – News, discussion and a behind-the-scenes look at the newsgathering process from The Associated Press. | Facebook
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Minnesota TV station KARE 11 posts pic of their ed board daily on FB and asks readers what stories they’d like to see. #fbjournalism #ona11 |
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KARE 11 News
KARE 11 News – By posting a photo on KARE 11″s Facebook wall, you are granting us permission to use the photo on any KARE 11 owned property, including but not limited to television, online, and mobile platforms. – Description: This page is meant to be a discussion forum.
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@Lavrusik: “Feeds do not work. People know when you”re not listening to them. Feeds get 2-3x less engagement.” #ONA11 |
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I like this. @lavrusik says you can change ‘how tags work’ under privacy settings to pre-approve tags before they show. #fbjournalism #ONA11 |
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If you enable “subscribe” on @Facebook, you likely want to be findable, @Lavrusik says; adjust public search options. #ONA11 |
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.@VOAHutch: Facebook in few weeks to roll out way for journalists to migrate Facebook likes to subscribers #fbjournalism @Lavrusik at #ona11 |
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.@PoppedCulture: @lavrusik says FB makes new features based on request volume. Want edit feature? You know what to do! #FBjournalism #ONA11 |
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If enough ppl ask about editing already-posted statuses, comments, Facebook may consider change, says @Lavrusik #fbjournalism #ONA11 |
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Woah I did not know about these cool new features on Facebook! @Lavrusik #ona11 |
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OK kids, I’m looking at @lavrusik FB home page & I like what I see. Really. I think you’ll all be impressed. #ONA11 #FBjournalism |
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Most important @Facebook privacy setting? “How you connect,” @Lavrusik says. #ONA11 |
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