Posted in Conferences & Conventions, Innovation, journalism, Social Media

ALL About Facebook for Journalists

By Benét J. Wilson, DJTF chair, Online Managing Editor-Business Aviation, Aviation Week Group

This Online News Association workshop featured Facebook’s Vadim Lavrusik, who led two lively (and packed) sessions on the current and future changes coming to the social platform and how journalists can use then to their advantage.

A Journalist”s Guide to Profiles and Pages

Dig deep into Facebook Profiles and Pages for best practices and practical applications. Find out how you can use your profiles or a professional Page to find sources, drive traffic to your site, feature content and connect with your readers.
Made it in @lavrusik’s second @Facebook session, Brock and I had to kill a guy to get in though. #ONA11 @ONAConf
AntDeRosa
September 23, 2011
#ONA11 really should have gotten a larger room for @Lavrusik #Facebook session. This room is packed to the gills! #FBjournalism
NABJDigital
September 23, 2011
I just said to @lavrusik, “You’re the most popular, and least popular, person here today!” Am I right, peeps? #FB #ONA11
SuziSteffen
September 23, 2011
.@vadimlavrusik of #Facebook tells us to check out his commentssection over changes, just for fun. #ONA11 #FBjournalism
NABJDigital
September 23, 2011
“If you hate new newsfeed, you can yell at me cause I had a lot to do with that.” -@lavrusik #ONA11 #Facebook #fbjournalism /via @numinews
NABJDigital
September 23, 2011
Vadim Lavrusik | Social Journalist | Digital Media Futurist

Subscribe is a simple way to broaden your conversation on Facebook with your community of readers and viewers, while reserving personal updates for people you know well. Your audience can keep up with your content without having to add you as a friend. They can simply subscribe.
“I promise it gets better” – @Lavrusik on recent Facebook changes. #ONA11 #fbjournalism /via @lou_dubois //Do you believe him? 😉
NABJDigital
September 23, 2011
Facebook + Journalists

Facebook + Journalists – Reach your readers directly on Facebook, an audience of more than 500 million people around the world. This Page, run by Facebook employees, provides resources for using Facebook as a journalist and is also a community of journalists on the platform. | Facebook
Facebook’s @lavrusik talks about the recent major changes, and how journalists can use Facebook: http://t.co/oZagfo9R #ONA11
robquig
September 23, 2011
From ONA: Facebook’s Vadim Lavrusik

When Vadim Lavrusik left Mashable and joined Facebook, social journalists who know him rejoiced. Suddenly, the biggest social network had a face and a real-life friend for the media. Lavrusik is very responsive to requests, questions and concerns from online journalists, especially in a very active social journalists Facebook group.
@itsRobynwithay This was from the horse’s mouth. @Lavrusik said statuses are now up to 5,000 characters.
karamat
September 23, 2011
Most useful #FB tool: people search. Rolodex of 750+ million, says @Lavrusik. Can use filters & msg w/out being friends #ONA11 #FBjournalism
NABJDigital
September 23, 2011
“With TImeline, it will be easier for journalists on Facebook to tell whether a source is authentic.” – @Lavrusik #ONA11 #fbjournalism
lou_dubois
September 23, 2011
Here’s the new #Facebook timeline page @lavrusik has been talking about at #ONA11: http://t.co/AKkdR7bF #FBjournalism
benetwilson
September 23, 2011
Introducing Timeline

Click a photo above to see how it looks as the cover. Star your favorite moments to make them widescreen, or remove the ones you want to hide. The music you listen to is on your timeline, so friends can listen along.
.@lavrusik says new FB timeline is “beautiful.” See it as digital scrapbook, see past highlights, big life changes. #ONA11 #FBjournalism
NABJDigital
September 23, 2011
At #ONA11, @Lavrusik recommends using the @Facebook “questions” feature to increase engagement.
EricCarvin
September 23, 2011
As mentioned before, @Lavrusik says @Facebook updates being increased to 5,000-character limit. Still no photos. #ONA11
EricCarvin
September 23, 2011
.@tifinit: At #ONA11, @Lavrusik encouraging reporter profiles now, not pages. But will friend limit be lifted? #fbjournalism /GOOD question
NABJDigital
September 23, 2011
At a 2nd #ona11 session on Facebook and gotta say @lavrusik makes a platform that scares a lot of journos palatable, nay, exciting! #fb
JoshEdits
September 23, 2011
You guys’ friends really don’t like your work. You need new friends!-@Lavrusik on sparing friends from work posts. #ona11 #fbjournalist
kimbui
September 23, 2011
AP

AP – News, discussion and a behind-the-scenes look at the newsgathering process from The Associated Press. | Facebook
Minnesota TV station KARE 11 posts pic of their ed board daily on FB and asks readers what stories they’d like to see. #fbjournalism #ona11
PoppedCulture
September 23, 2011
KARE 11 News

KARE 11 News – By posting a photo on KARE 11″s Facebook wall, you are granting us permission to use the photo on any KARE 11 owned property, including but not limited to television, online, and mobile platforms. – Description: This page is meant to be a discussion forum.
@Lavrusik: “Feeds do not work. People know when you”re not listening to them. Feeds get 2-3x less engagement.” #ONA11
MikaRahkonen
September 23, 2011
I like this. @lavrusik says you can change ‘how tags work’ under privacy settings to pre-approve tags before they show. #fbjournalism #ONA11
benetwilson
September 23, 2011
If you enable “subscribe” on @Facebook, you likely want to be findable, @Lavrusik says; adjust public search options. #ONA11
EricCarvin
September 23, 2011
.@VOAHutch: Facebook in few weeks to roll out way for journalists to migrate Facebook likes to subscribers #fbjournalism @Lavrusik at #ona11
benetwilson
September 23, 2011
.@PoppedCulture: @lavrusik says FB makes new features based on request volume. Want edit feature? You know what to do! #FBjournalism #ONA11
NABJDigital
September 23, 2011
If enough ppl ask about editing already-posted statuses, comments, Facebook may consider change, says @Lavrusik #fbjournalism #ONA11
MaryNersessian
September 23, 2011
Woah I did not know about these cool new features on Facebook! @Lavrusik #ona11
nrojas0131
September 23, 2011
OK kids, I’m looking at @lavrusik FB home page & I like what I see. Really. I think you’ll all be impressed. #ONA11 #FBjournalism
NABJDigital
September 23, 2011
Most important @Facebook privacy setting? “How you connect,” @Lavrusik says. #ONA11
EricCarvin
September 23, 2011

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Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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