Posted in Education, multimedia journalist, Social Media, Technology

Friday Fast Five + Five – The Mashable Edition

By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group

Editor’s note: please join the NABJ Reinvention Committee and Digital Journalism Task Force for a BlogTalkRadio show, “In the Thick of My Career: Searching for the ‘New Me,'” April 29 at noon EDT. Neil Foote of Foote Communications and the University of North Texas, will show mid-career professionals how to revamp their skills and become more tech savvy.   And click here for the replay of our first show in this series — “The Young & the Restless: Keeping Hope & Journalism Alive,” which aired on April 15.  Our third and final show in the series will be “Laid Off, Bought Out & Scared: Managing My Life and Finances.”  This session with Past NABJ President Sidmel Estes of BreakThrough Inc., targets journalists who may have recently lost their jobs or fear they may lose them. We’ll discuss what you can do now to prepare for the worst, how you adjust to life without the office and offer Budgeting 101 tips.

As you know, I keep a Mashable bookmark folder on my laptop for these Fast Five tips.  This particular folder is bursting at the seams, so I deleted some items and decided to throw out the rest as a five plus five bonus edition.  Enjoy!

  1. HOW TO: Turn Your Facebook Profile Photo Into a Video
  2. 10 Online Tools and Tips for the Budding Entrepreneur
  3. HOW TO: Jump-Start Your Career by Becoming an Online Influencer
  4. Lanyrd Keeps Your Conference Life On Track, Via Twitter
  5. Bring Your Tumblr Content to WordPress With Ease
  6. Is Developing a Mobile App Worth the Cost?
  7. 44 Digital Media Resources You May Have Missed
  8. 8 Simple Ways to Improve Your YouTube Channel
  9. HOW TO: Add Social Sharing Buttons to Your Website
  10. HOW TO: Hire a Great Web Designer, With Y Combinator’s Garry Tan
Posted in Social Media, Technology

Group, Website Shine Light On Digital Professionals

By Jeannine Hunter, News Producer, Washington Post

Jessica Faye Carter

Jessica Faye Carter is the founder and chief executive officer of Heta Corporation, a professional services firm that advises corporations and small businesses on social technologies and cultural and gender diversity. She is a frequent speaker on these issues and the author of Double Outsiders: How Women of Color Can Succeed in Corporate America, an award-winning practical guide for professional multicultural women.

The former corporate lawyer has a J.D. and an M.B.A. from Duke University and a B.A. from Spelman College. In 2010, she established a new organization and website, Black Social Media Professionals. During an engaging conversation, Carter explained why she developed BSMP and the importance of branding, marketing and staying on top of innovations.

Jessica Faye Carter, left, speaks during a session at the Social Media Brasil 2010, the country’s largest social media conference

“The goal of Black Social Media Professionals is to provide resources for Black professionals and entrepreneurs in the social media industry, and to make social media resources and information available to non-profit and community organizations,” Carter said.

The growing site features a blog, a directory of professionals, and an area showcasing members’ sites and projects. Sections for social media resources/tools and job listings will be added soon.

She wanted to create a way to spotlight what people of African descent are doing with social technologies because there is “so much cool stuff people are working on.” She recently started to add videos to the BSMP YouTube channel, which features members offering tips and sharing their own stories about how they got started in social media.

BSMP is also a space where individuals with similar interests can learn about one another and engage online or “in real life” as they attend events such as the recent Austin, Texas-based South by Southwest, one of the world’s largest media conferences. “In the future,” said Carter, “we hope to offer informal get-togethers in the context of the larger technology conferences.”

Providing a place where prospective employers and conference organizers, etc., can diversify their pool of job candidates and speakers is a knock-off benefit of the site. “It’s important for conferences to be aware that there are Black professionals using social technologies in business, education, politics, journalism, and philanthropy,” Carter said, adding that some of them are top-flight professionals who reinvented themselves via social media tools.

Retooling one’s skills and branding are essential as careers, industries, and activities become increasingly shaped by evolving technologies and tools.

“Many people don’t realize that social technologies are changing everything from the way we do business to how we interact with our local government officials,” Carter said. “We’ve moved beyond socializing online to managing important parts of our lives with technology. That’s part of the reason that it’s really important to understand and leverage social tools and not get left behind.”

In the last decade, “the proportion of Internet users who are black or Latino has nearly doubled – from 11 percent to 21 percent,” wrote Aaron Smith, senior research specialist for the Pew Internet and American Life Project, last fall about trends in technology among people of color. “At the same time, African Americans remain somewhat less likely than whites to go online.”

“Similarly, African Americans have made up substantial ground in the last year when it comes to home broadband adoption. However, even with these gains they continue to trail whites in broadband use at home,” wrote Smith, who also noted that blacks are also less likely to own a desktop computer yet are on par in laptop ownership (as are Latinos) and more likely, as are Latinos, to use mobile devices (report here).

This fall, Carter hopes BSMP will have a volunteer day where members could help non-profits and community groups develop or refine their online identities. Members would be able to use their talents to help others demystify the Internet and get online, an especially valuable service in communities where people may be unconnected to the Internet, lack the appropriate tools to get online, or are generally unfamiliar with the benefits social media affords.

Posted in Education, journalism, multimedia journalist, Social Media

Friday Fast Five – The Fast Edition

By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group

This will be a quick one, since I’m working on some major deadlines this week.  But here are two notes from your editrix. First, please don’t forget to vote in the UNITY/Ford Foundation entrepreneurship program for minority journalists contest.  Voting ends on Oct. 17.  Second,  please sign up for the Digital Journalism Task Force’s first webinar”  “A picture can be worth a thousand words: How journalists from a print background can successfully incorporate video into their work.”  The event will be held on Friday, Oct. 29 starting at 11:30 a.m. Eastern time.  Click here for more details.  Now, onto Fast Five. Enjoy!

  1. 10000 Words – 10 Ways to track what people are saying about you on Twitter
  2. Mashable – 7 Perfect Posterous Themes for Multimedia Blogs
  3. Read Write Web – 13 Tools for Building Your Own iPhone App
  4. TechCrunch – If You’ve Got Social Media Fatigue, UR DOIN IT WRONG
  5. Networked – How to annotate your YouTube videos


Posted in Uncategorized

Branding is the New Journalism in 2010

By Talia Whyte, founder and director of Global Wire Associates, freelance journalist and 2009 Environmental Justice Fellow at the Institute for Justice and Journalism, University of Southern California

John Thompson, founder and publisher of came up with a top ten list of what journalists need to be doing in 2010 to stay competitive in the ever-changing news media landscape.

A topic on the list that sparked my attention was what Thompson said about branding. As more journalists consider the next steps in their careers, online marketing is becoming a major component to success.

…You need to build yourself an online persona, one that earns you a reputation of trustworthiness and one that allows you to build fruitful relationships with your readers and contacts. You can no longer necessarily rely on having a good reputation by proxy of association with your employer’s brand. And your reputation is no longer fleeting, as good as your last big story – there is an entire archive of your content building online that anyone can potentially access. Obvious ways to do this: Twitter, Facebook, personal blogging, but you can also build a reputation by sharing what you are reading online using social bookmarking sites like Publish2 and delicious.

This reminds me of a quote someone emailed me about recently: “Internet users aren’t destination focused–stop trying to drive people to your site and start driving them to your content.”

This is so true! Whether it is a potential new employer or gaining a fan base, in recent years, I have found out quickly that having a strong online presence can really make or break your career today.

The days of the paper resume are numbered. Not only is it essential to have sleek but functional website for employers to find examples of my work, but I have found that it is equally important to have my content located on other digital real estate.

For the last two years, I have been building up my online persona with an inventory of content on Twitter, Facebook and my many blogs, YouTube and Vodpod accounts, and it has really helped me stand out to potential employers who would not have found me online otherwise. Maintaining accounts on professional social networks like LinkedIn and MediaBistro have also been useful.  Online branding has helped me enhance the different ways I can tell stories on topics I care about to different audiences with articles, photos and podcasts.

Most importantly, I have also connected with many great people online by sharing information with each other, which has helped enhanced both my professional work and relationships.