Posted in multimedia journalist, Social Media

Top Four Things Jalen Rose Can Teach YOU About Branding

By Benét J. Wilson, DJTF chair & freelance aviation/travel journalist and blogger

I am addicted to the Jalen Rose Podcast on the Grantland Network.  With an hour-long commute each way to work every day, I need my podcasts to break up the monotony of random song searches and NPR.

I can’t even remember how I found out about the podcast, but I love it.  Back in the day, I was a HUGE NBA fan, even buying partial season tickets for the team that was the Washington Bullets.  But something happened and all desire for anything NBA was killed — until the Jalen Rose podcast.  But it’s not all about basketball. Jalen gives us the lowdown on what athletes really think and do, his thoughts on football (which are sharp and spot-on) and a healthy dose of celebrity dish (he loves Bossip).

Regular readers know I’m a BIG proponent of journalists branding themselves (I’m the Aviation Queen). So I’m in the car, and I start thinking about how effective Rose has been in developing and nurturing his brand and what we all can learn from him. So here’s what I’ve learned and what you can use as you develop your own brand.

  1. “Got To Give The People, Give The People What They Want.” This is the song that Rose sings at the beginning of each show, and this is what he delivers on during each episode. Great brands give the people (their audience) what they want.
  2. Mix the expertise with personality. Rose uses his unique personality to deliver news, analysis and observations using a healthy mix of his own experiences and pop culture references.
  3. Find your niche, but don’t be afraid to expand. Rose’s niche is basketball — college and professional. But he’s a man with many interests and because we already trust him as a great basketball analyst, it’s not too far of a stretch to trust him with topics like football, entertainment and even education (he founded and runs the Jalen Rose Leadership Academy , a public charter high school in Detroit).
  4. Promote yourself! The Jalen Rose Podcast has quietly become one of the most popular on iTunes — achieving this strictly by word of mouth. He’s on Twitter, has a great website, has a Facebook Page, a YouTube channel and you can watch him live on Ustream as he records the podcast. He uses all his social media platforms to promote the podcast and his other activities — but without being pushy about it.
Posted in journalism, multimedia journalist

Our Local Media Missed the Story

TSU’s NAACP Chapter Shows the Power of One Vote

By Sara Phipps Carr

Sara is a journalism major at Texas Southern University in Houston, Texas.  She produced this story on TSU’s NAACP’s  voting campaign using an iPhone.

The story is also on Sara’s podcast channel TSU’s NAACP Chapter’s Voting Campaign.

Multimedia Journalism Student

One of the most compelling stories I had to cover this semester was Texas Southern University’s student NAACP chapter’s campaign to register new voters.  However, I was disappointed that our local media simply ignored the story.

I have been taught that journalists should cover stories that have impact in their communities.  Certainly this story met the basic criteria to be covered. It was organized by students who were hungry to have their voices heard.  They were passionate and meticulously organized.

Months before November 2, 2010, they met on the university campus, in their dorm rooms or anywhere they could shape a plan to get their student colleagues to the polls.  These young architects of change were fed-up with all of the talk that associated their generation with being indifferent and out of touch. 

While statistics certainly showed that young voters did not go to the polls in droves in November, these new champions of civil rights did not accept the lackadaisical attitude of those who sat out the election or buy into the status quo message the media had trumpeted for months.  Perhaps that media message effected the turn out.

The students’ in your face campaign, pitching the power of one vote to any student who would listen, was the talk of campus.  The campaign worked.

More than eight hundred students were registered to vote.  But that wasn’t enough.  They took the plan to the next level.  On November 2, at high noon, they met at the student center on TSU’s campus.  They had bright blue and yellow signs showing pride in what they were about to do.  They called the media and told them to be there.  They wanted to send a message that they understood the sacrifices made by their forefathers and mothers.  They were going to vote.

So they marched.  The scene was reminiscent of a 60’s style rally.  They chanted and sang civil rights hymns.  Then they arrived at their final destination, Lockhart Elementary school.  They walked into the building and casted their votes.

If only our local media had covered the story. The humbling thing for me is that I was there.  I covered the story.  Yes, I covered the story that our local media missed.  It’s on the Internet. And now Houston and the nation can see that there’s a group of college students in Houston, Texas who taught us all a very valuable lesson – one vote does count. Maybe the Internet was just what they needed to get their message to the masses when traditional media, for whatever reason, failed to cover the story.

Dr. Martin Luther King, who said, “The time is always right to do what is right,” would have been proud of these foot soldiers of the 21st century.

Members of TSU's NAACP chapter voting - Photo by Sara Phipps Carr