Posted in Conferences & Conventions, Education, journalism, Uncategorized

3 DJTF Webinars To Prepare You For #NABJ17

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It’s amazing, but the 42nd Annual NABJ Convention and Career Fair in New Orleans is now only 65 days away!  So while the clock is ticking, NOW is the time to get ready for our convention.

You need to have a resume that’s on point, and you need to have an online portfolio to point potential employers to.  It also doesn’t hurt to start either working on or sharpening up your personal journalism brand.

Lucky for you, the Digital Journalism Task Force did three great hour-long webinars on these very topics.  So now is the time to review these webinars so that you’re ready to shine in New Orleans.

You need to submit an email address, but the webinars are free to view. Register for the convention here.  I hope they help, and I look forward to seeing you in New Orleans!

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Posted in Conferences & Conventions, Education, journalism

Time Is Running Out for #NABJ17 Pre-Registration

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If you participated in or read the Storify of the NABJ Students’ recent TweetChat about preparing for the upcoming Annual Convention and Career Fair, you know you don’t want to miss it.

Time is running out for you to pre-register for our convention Aug. 8-13, 2017, in New Orleans. After June 30, rates jump from $380 to $550.  You know you want to be there. You know there’s a strong chance of having FOMO (fear of missing out). You also know you’ll be MAD if you wait and have to pay an extra $170 for registration, so what are you waiting for?

I know, I know – you think you still have plenty of time to register, book a flight and get that hotel reservation at the Hilton Riverside. But you really don’t have that much time.  The truth is, the convention will be before you know it!!  So run — do not walk — to the NABJ website and get yourself registered TODAY!!

Posted in Conferences & Conventions, journalism

Get Your Eat on in New Orleans!

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I’m not going to lie-I’m a girl who likes a good meal. And in New Orleans, you always eat well, even if you’re broke. My mother’s family is from Lousiana, so I grew up eating food like crawfish etouffee (see above), red beans and rice, muffuletta and po boy sandwiches.

Below are five places I try not to miss when I visit the Crescent City.

1. Compere Lapin. The brainchild of former “Top Chef” contestant (one of my show favorites) Nina Compton, this restaurant blends Caribbean and New Orleans cuisine that’s delicious.

2. Clover Grill. This is down home diner cooking at its best. They cook the burgers under a hubcab, and they are among the best I’ve ever had. And the amusing attitudinal waitstaff is a bonus!

3. Deanie’s Seafood. I took Dr. Syb Brown during the last NABJ convention here in 2012. The seafood is fresh and the portions are massive. A large catfish/shrimp platter is more than enough for two!

4. HiVolt Coffee and BakeryI’m a big fan of this eatery, which has great coffee and is famous for its breakfast sandwiches and breakfast bowls.

5.  Daisy Dukes.  Just on the edge of the French Quarter, it’s open 24/7 and has great breakfast options. But it’s also known for its $8 bottomless Cajun Bloody Marys.

Pre-registration for the convention ends on June 1, so register here. I’ll see you in New Orleans!!

Posted in Conferences & Conventions, journalism, TwitterNewsChat

#NABJ17 TweetChat: Preparing for the 2017 NABJ Convention

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NABJ Student Representative Wilton Jackson held a TweetChat on May 25 to help student and NABJ members prepare for the NABJ Annual Convention and Career Fair Aug. 9-13, 2017, in New Orleans.
Jackson threw questions out to panelists Tierra Smith, Victoria Walker, Malika Andrews, Tyler Ricky Tynes, Cameron Wolfe, Brianna Williams, Tierra Carpenter and Polly Irungu to offer advice and help students be successful navigating what can be a career-changing event.  this preparing for the upcoming #NABJ17 convention in New Orleans, Louisiana. Click here to see a complete Storify of their tips!
If you have any additional questions, follow them on Twitter: @ByTierraSmith@vikkie@malika_andrews@TylerRickyTynes @CameronWolfe @CestLaBrianna@TierraMC_@pollyirungu @wiltonreports.  Be sure to follow the @NABJSTUDENTS Twitter account, @nabjstudents75 on Instagram and join the NABJ Students Facebook group.
 
Don’t suffer from FOMO. Pre-registration for the convention ends on June 1, so register here TODAY!! See you in New Orleans!
Posted in Conferences & Conventions, Education, journalism

10 Reasons Why You Should Register for #NABJ17 TODAY!

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10. Convention registration prices for members jump from $380 to $550 after June 1.
9. The host hotel, the Hilton Riverside, is running out of rooms.
8. Give back to New Orleans by participating in NABJ’s Day of Service.
7. Feed your body and spirit at the Gospel Brunch.
6. Dress to the nines for the Salute To Excellence Gala.
5. Shake your groove thang (and help a worthy cause) at the must-attend NABJ Sports Task Force Jam at the House of Blues.
4. Attend plenary sessions on the hottest news topics.
3. Brush up on skills and learn the latest in newsroom innovations at the workshops.
2. Meet dozens of employers at the Career Fair.
1. Meet and be with people who look like you and are doing what you’re doing, for advice and encouragement.

And yes, that is my daughter, Baby Digital, behind the mask!

Posted in Education, journalism, Webinar

RECORDING: Boss Moves: Content Is King

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The NABJ Media Related Task Force (MRMTF) held a members-only webinar with tips on how journalists and media professionals can transition their skills into six-figure salaries with less stress, fewer deadlines and more flexibility in a digital world via content marketing. Member Tenisha Mercer, a content marketer and brand storyteller and owner of HireAnSEOWriter.com, gave tips on how to break into content marketing and answered questions on being effective in that segment.

Maria Pitts Roberts of writing/marketing/social media consultancy RiaRob Media explained about the task force’s new media-related mentorship program for Mid-Level Career Journalists and Media-Related Professionals. The program will connect members to people within the MRTF membership to help with your transition. Click here to view the webinar.

The Media Related Task Force asks that you take this survey so they can meet your needs.

There were some questions that we weren’t able to get to during the webinar, so here are the answers from Tenisha Mercer.

A major food company asked me to write a 2000-word story for their website, but they didn’t want to provide a contract or work out details of pay. How should this be handled?

Answer: Definitely get compensated if it is not a part of your regular role. Something like, “Thank you for the opportunity to write the story, now what will the compensation be for this additional project?” And then leave the ball in their court and let them answer. Stay firm.

How important is it to establish a niche in content marketing? It is important if you want to command top dollar and land projects easier.

Answer: Niches like technology, medical and health care tend to be much higher paying. Clients pay even more for subject matter expertise. But if you do not know your niche, just get started! I did not know I wanted to specialize in SEO writing until I had several projects under my belt.

How can I get started?

Answer: I would encourage you to take advantage of NABJ’s mentorship opportunities or, shameless plug, enroll in my master class for Content Marketing for Journalists.

How different is content marketing writing from journalism?

Answer: Content marketing will not require sourcing, necessarily, and there is less of an advertising push. It is informative, but you are writing content for a different audience. The same principles of good journalism — accuracy, a well-written story and factual info are typically used.

What is the editing process for CM like?

Answer: Similar to any editing process, but depends on the type of project. If it’s for a large organization, it may have to go thru several rounds of approvals and revisions before it is finalized.

Content Marketing Brand Examples

Further resources