Posted in Conferences & Conventions, Education, journalism, multimedia journalist

10 Online News Association Panels Relevant to Digital Journalists

The 18th annual Online News Association (ONA) conference is happening this week in Austin, Texas.  The conference has become the must-attend event for digital journalists and storytellers. Full disclosure  — I’m currently VP of the ONA board, running for re-election and I’d really appreciate your support. Keep up with NABJ members attending the conference via the hashtag #NABJAtONA.

It’s well known that attending ONA isn’t cheap. Every year, the conference sells out because people see the value it brings to the table. But one of the many things I love about this particular event is how open and accessible it is.

If you can’t be in Austin, you can still join us — for FREE — thanks to our amazing video, audio and social teams that cover almost every workshop. And we’re also doing, for the first time, we’re also doing the ONA on Air podcast, which will be available on Soundcloud, Google Play, Apple Podcasts and Stitcher.

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Look at the “How’s My Story Doing? Custom Analytics and Empowered Local Newsrooms” workshop. The Audio and Screen symbols mean that this particular session will be live streamed and also have audio available. You can also sign up to gets notifications when the live stream and social conversation begin. Not every session will be live streamed, but between that, audio and social, you’ll get access to the majority of our programming. It’s not like being in Austin, but it’s pretty close.

So below are my picks of 10 workshops that can help digital journalists of color remain relevant in their newsrooms.

  1. 11th Annual Tech Trends For Journalists (AUDIO & VIDEO): This is THE must-attend session of the convention every year. If you had the chance to see a version of journalist and futurist Amy Webb’s presentation at NABJ’s Philadelphia convention in 2011, then you know what I’m talking about. If not, check out a presentation where Webb will blow your mind via insights into what trends will impact journalism, what tools are on the horizon and how newsrooms can use them, while also avoiding potential disruption.

  2. Notes from the Journalism Diaspora (AUDIO & VIDEO): This year’s NABJ Region I conference included a Diversity and Management training program led by former Deputy Regional Director Nicki Mayo. One of the panels, “New management and leadership skills for journalists,” featured Justin Ellis, a journalist who wrote for Neiman Lab and ESPN the magazine. At that time he had taken a job as a researcher on former “Daily Show” correspondent Wyatt Cenac’s new HBO show “Wyatt Cenac’s Problem Areas.” As newsrooms continue to cut editorial jobs, this panel discusses how journalists can develop skills that are useful within and outside of news media.
  3. AirTran
    Screenshot of AirTran Airways’ website on Aug. 15, 2000.

    Setting the Record Straight by Going Wayback (AUDIO): If you attended my NABJ Innovation Bubble workshop, “Tools & Apps for Digital Journalists,” you know that one of the tools I highlighted was the Wayback Machine, The Internet Archive, which allows anyone to see archived versions of web pages going back to 1996. Site director Mark Graham will discuss how newsrooms and journalists can use it to build out their archive-sourcing capabilities and leverage the internet’s long memory because it’s true — just because you delete it or archive it doesn’t mean it’s gone forever.

  4. Vicarious Trauma Response Planning (AUDIO): We’ve had a year when it comes to covering traumatic events. This is a great panel for newsroom leaders and reporters on how to plan for this coverage and ensure that teams leave room for self-care.
  5. Beyond Audiograms: Audience Engagement in Podcasting (AUDIO): It seems like we’re seeing news-related podcasts being released on the regular. But it’s not enough to just throw one out there. In this workshop, panelists will look at things like social metrics, SMS, chatbots and Facebook groups that are portable, scalable concepts that promote products while also fueling storytelling.

  6. Alerts, Apps and Algorithms: Loyalty in a Mobile-First World (AUDIO): It seems like new and updated digital tools come out every day. This workshop is designed to help newsrooms building mobile channel strategies, decision makers trying to understand where traffic and loyalty intersect and anyone trying to get a handle on the impact of mobile OS-driven algorithms.

  7. Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved (AUDIO): Online newsrooms have always had a focus on these topics, but legacy newsrooms have been slower to the game. But we know that metrics are driving how stories are written and who stays and goes based on the numbers. This session is for anyone looking to get a handle on how to read conversion metrics.

  8.  Ten Secrets of Fast Writing and Powerful Storytelling (AUDIO & VIDEO): As newsroom leaders and editors push to create content to feed the beast, sometimes you can feel like you’re constantly grinding and not telling the stories you want to tell. This workshop helps you balance speed with good storytelling.

  9.  Meet Me IRL (AUDIO): Texas Tribune FestivalSlate Day! A Podcast Experience. Washington Post Live. Blavity’s AfroTech. Newsrooms are using these types of events to not only connect with their audiences but to help shore up the bottom line. Check out how they’re doing it and get tips on how your newsroom can map out a strategy to run them successfully.

  10.  Beyond Facebook: How to Survive and Thrive After Newsfeed Changes (AUDIO): Facebook, for good or bad, has become an important tool for newsrooms to push out their content. But every time you think you’ve mastered the algorithm, change comes, causing chaos to your feed. This panel will discuss how you can use tools like Reddit, Flipboard and Pocket to keep their audiences and reduce their reliance on things like Facebook and Google.

 

 

Author:

Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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