The NABJ Media Related Task Force (MRMTF) held a members-only webinar with tips on how journalists and media professionals can transition their skills into six-figure salaries with less stress, fewer deadlines and more flexibility in a digital world via content marketing. Member Tenisha Mercer, a content marketer and brand storyteller and owner of HireAnSEOWriter.com, gave tips on how to break into content marketing and answered questions on being effective in that segment.
Maria Pitts Roberts of writing/marketing/social media consultancy RiaRob Media explained about the task force’s new media-related mentorship program for Mid-Level Career Journalists and Media-Related Professionals. The program will connect members to people within the MRTF membership to help with your transition. Click here to view the webinar.
The Media Related Task Force asks that you take this survey so they can meet your needs.
There were some questions that we weren’t able to get to during the webinar, so here are the answers from Tenisha Mercer.
A major food company asked me to write a 2000-word story for their website, but they didn’t want to provide a contract or work out details of pay. How should this be handled?
Answer: Definitely get compensated if it is not a part of your regular role. Something like, “Thank you for the opportunity to write the story, now what will the compensation be for this additional project?” And then leave the ball in their court and let them answer. Stay firm.
How important is it to establish a niche in content marketing? It is important if you want to command top dollar and land projects easier.
Answer: Niches like technology, medical and health care tend to be much higher paying. Clients pay even more for subject matter expertise. But if you do not know your niche, just get started! I did not know I wanted to specialize in SEO writing until I had several projects under my belt.
How can I get started?
Answer: I would encourage you to take advantage of NABJ’s mentorship opportunities or, shameless plug, enroll in my master class for Content Marketing for Journalists.
How different is content marketing writing from journalism?
Answer: Content marketing will not require sourcing, necessarily, and there is less of an advertising push. It is informative, but you are writing content for a different audience. The same principles of good journalism — accuracy, a well-written story and factual info are typically used.
What is the editing process for CM like?
Answer: Similar to any editing process, but depends on the type of project. If it’s for a large organization, it may have to go thru several rounds of approvals and revisions before it is finalized.
- Marriott Traveler
- VIDEO: Google 360 “Pearl”
- Cuervo Stories
- Visit California
- MEL magazine (created by Dollar Shave Club)
- VIDEO: Always #LikeA Girl campaign (created by Procter & Gamble)
- Van Winkle’s (blog for Casper mattresses)
- Red Bull
- Tablespoon (by General Mills)
- Nerd Wallet
- COURSE: Content Marketing for Journalists
- Udemy.com Course: SEO for Content Marketers: Boost Your Rank with Ahrefs
- Content Marketing company NewsCred, which hires freelance writers
- Content Marketing company Contently, also for freelancers
- The Content Marketing Institute, a great resource for job leads