By Benét J. Wilson, chair, NABJ Digital Journalism Task Force & social media/eNewsletters editor, Aircraft Owners and Pilots Association
With only 28 more days until the start of the NABJ Annual Convention and Career Fair, I thought it would be a great idea to create this handy list of Digital Journalism Task Force activities in Orlando. I will confess — I stole this from Region I Director Sherlon Christie, who did a similar list for the Sports Task Force.
Gravatars, Plugins, Widgets and Themes: WordPress Crash Course
As one of the most popular blogging platforms in the world, WordPress powers more than 25 million websites, including BBC America and TechCrunch. This session will show you how to get your blog or website off the ground and learn how to make the most of this free and open-source personal publishing software.
Ingrid Sturgis, Assistant Professor of New Media, Howard University
1:00 p.m. – 5:00 p.m. Half Day Deep Dive Learning Labs
The Business of Me (1:00 p.m. – 4:00 p.m.)
Whether you’re working for a mainstream news organization or striking out on your own with a blog, news site, or freelance business, we’re all media entrepreneurs these days. In this three-hour session, learn how to brand and market yourself, pitch your ideas, and master the basics of financial
and time management. We’ll also help you identify the five next steps to advance your career as an entrepreneur.
Mark Luckie, Manager of Journalism & News, Twitter
Digging Deeper With Social Media
Social media sites offer a treasure trove of clues about people, businesses, and organizations. In this session, you’ll learn new tricks for diving deeper with Facebook, Twitter, LinkedIn, and other sites. We’ll also explore the rapidly changing field of geo-location, which enables reporters to find sources
in real time in specific places. The payoff: fresher story ideas, more relevant sources, and a real-time reporting on all platforms, regardless of size or budget.
Doug Haddix, Professional Director, Kiplinger Program, Ohio State University
Matt Thompson, Manager of Digital Initiatives, NPR
Multimedia Boot Camp
Learn how to separate yourself and stand out from the others with solid skills and great storytelling. This workshop will be divided into three sections: Multimedia Skills Boot Camp, Mobile Media, and On Assignment. These three sections will cover in-depth skill sets and multimedia storytelling approaches that benefit everyone from beginners to pros.
Val Hoeppner, Director of Education, Freedom Forum Diversity Institute
Akili Ramsess, Photo Editor & Multimedia Producer, Eye of Ramsess Media, LLC
Tiffany L. Williams, Owner, Twice Media Productions, LLC; Multimedia Coordinator, Defender Media Group
THURSDAY, AUG. 1
11:30 a.m. – 12:15 p.m. Digital Journalism Task Force Meeting
12:30 p.m. – 2:00 p.m. Workshop Session I
Data Visualization and Community as Story-telling Devices
Covering social, demographic, and economic differences can be challenging using traditional broadcast or print media. In a world with free and accessible data and digital presentation tools, reporters and editors can easily find ways to crunch numbers and present data in visual ways by using graphs and charts to illustrate major economic stories, such as the growing income gap in the
U.S. Embedded photos , videos, and interactive photo projects can encourage audiences to participate in major reporting projects. American Public Media’s Marketplace Wealth & Poverty Desk has spearheaded a number of these initiatives — and can help journalists in other newsrooms find ways to use emerging data visualization software and interactive project tools.
Noel King, Reporter, Wealth and Poverty Desk, Marketplace
Ethan Lindsey, Senior Editor, Marketplace
Facebook and Twitter and Pinterest: Oh My! Bringing Social Media Sanity to Your Newsroom
Social media has become a regular part of the news gathering and dissemination process. But the learning curve is steep and you have to find a way to analyze social media’s effectiveness for you. With myriad products currently available, along with new ones being created every day, it can be daunting to try and keep up. In this workshop, veteran social media editors/community managers
will discuss what works in their newsrooms, how they quantify the results, and how to separate the wheat from the chaff. Attendees will walk away with a better understanding of what tools are available, some best practices, and ways to collect solid numbers and analytics for their newsrooms.
Benét J. Wilson, Social media/eNewsletters editor, Aircraft Owners and Pilots Association
Sarah Glover, Social Media Editor, NBC10 Philadelphia
Holly Edgell, Community Editor, WCPO.com
Akoto Ofori-Atta, Assistant Editor & Social Media Manager, The Root.com
Photography and Video for the Non-Visual Journalist
Just about everyone can take a picture and shoot video, but can you take pictures and shoot video that will connect your message with others? With the help of fundamental photography rules, you can make usable art. In this 90 minute workshop for the non-visual journalist, visual lessons in
composition, lighting, and exposure regarding still photos and video will give you an edge over those just pointing and shooting. Tips and tricks of the trade by the professional and award winning visual journalists on our panel will have you leaving the workshop more confident and able to deliver the visuals for the reporting.
Sonja Foster, Chair, NABJ Visual Task Force
Mark Gail, Freelance Photojournalist
2:15 p.m. – 3:45 p.m. Workshop Session II
Writing On The Fly: Mastering Multimedia Storytelling
Multimedia journalists are now tasked with doing it all. The most successful of them are truly allplatform journalists who can write web copy, write a broadcast script, take photos, post to the web, update social media, and report from the field. Key to all of this is good writing. But can the need for speed lower the quality of a multimedia journalist’s writing? How do you tell the boss about a
possible story while writing on the fly?
Derrick Rose, Anchor/Reporter, WPMI-TV
Todd Johnson, Video & Sports Editor, NBC News’ TheGrio
Joi-Marie McKenzie, Entertainment Producer, ABC News
Sia Nyorkor, Multimedia Journalist, KWCH-TV
4:00 p.m. – 5:30 p.m. Workshop Session III
Social Media Jobs: The Next Frontier
Traditional media jobs are decreasing but opportunities in social media are exploding. From becoming a social media editor at in a newsroom to communications manager at Tumblr, the opportunities for work in social media are boundless. This workshop will highlight the opportunities that are in social media, the skills one needs to get them, and why journalists should consider careers in this emerging field.
Sarah Glover, Social Media Editor, NBC10- 4 Philadelphia
Bill Ward, Professor of Practice, Syracuse University
Sherri Williams, Adjunct Professor/Social Media Editor, Syracuse University
Matt Thompson, Editorial Product Manager, NPR
Welcome to 2013. It’s Time to Share More Technology Tools
Sharing photos is so 2011, and since it’s 2013, let’s share videos. The ability to share real-time video through a smartphone is easier and quicker than ever. Individual content producers with strong brands, such as Mario Armstrong, have also taken to using video sharing services. This interactive panel will give attendees the lowdown on Socialcam, Viddy, Mobli, and Pitch, explain their best uses for content producers, and push attendees to formulate creative ideas on how they can use social video sharing. Come with your smartphone ready.
Kiratiana Freelon, Principal, Eunique Enterprises
Adena Andrews, Digital Sports Columnist
FRIDAY, AUG. 2
10:45 a.m. – 12:00 p.m. Workshop Session IV
Covering Technology Without Hype or Alarm
Technology innovation is changing everything we do. Cities and universities have innovation offices. Local startups are chasing millions of dollars in investment money to try to be the next big thing. As the person tasked with covering innovation, how can the tech beat reporter give a clear-eyed assessment of new innovations without undue hype, unnecessary alarm, or overly dramatic reporting on failure? This workshop helps reporters interested in the tech beat to stay focused as they report on civic data initiatives, angel investments, and flaming failures.
Retha Hill, Executive Director, Digital Media Entrepreneurship Lab, Cronkite School of Journalism,
Arizona State University
3:45 p.m. – 5:15 p.m. Workshop Session V
Ways Good Journalists Can Keep Working Through a Bad Public Controversy
It only takes a slip of the tongue, a hastily written tweet, or a poorly worded joke for a journalist or columnist to find years of hard-won credibility questioned by a reading, listening, and watching public. But that one mistake doesn’t have to mean the end of a journalism career. Learn how to survive public controversy from some of the nation’s best journalists, some of whom had to overcome serious missteps before going on to bigger and better things. Learn how to tread carefully on Twitter, Facebook, and email with proven techniques on staying out of trouble. Learn when to apologize, when to stick to your guns, when to stay silent, and when to defend yourself.
Roland Martin, Host, Washington Watch
Joe Williams, Former White House correspondent, Politico
Gwen McKinney, Owner, McKinney and Associates
Jessie J. Holland, Supreme Court Reporter, the Associated Press
Rhonda Lee, Shreveport, LA (Invited)
Mobile Journalism Must-Haves
Did you know that you can build your mobile journalism rig for less than $1,000? Come learn what top equipment and mobile apps our panelists recommend for mobile journalists. You will also learn how to shoot, edit, and file your first story from the field using an iPad, iPod Touch, or iPhone. Bring
your own device for this interactive, fast-paced session.
Allissa Richardson, Emerging Media & Tech Professor, Bowie State University
Amani Channel, Senior Digital Producer, KEF Media; Co-Founder, Web Video Chefs
Branding of Y.O.U.
Be successful consistently by branding yourself as a life-long learner, a flexible and nimble worker, and a agent of change who gets results. You are the leader, manager, supervisor, and decision maker of Y.O.U. You have to build, manage and update your identity, own who you are, and sell the best of who you are. You must universally recite the things you want others to know and say about
you. It’s no longer good enough to rely on phone calls and emails. If you’re not using social media, strategically networking, finding gaps and filling them, you’re already behind. Walk away with a game plan with action steps. Each attending participant will join a branding group online and receive a free three-month follow-up consultation. Please bring web-accessible devices, i.e. smart
phones, tablets, laptops, etc.
Will Sutton, Director, Public Relations & Communications, Grambling State University
Paula Madison, CEO, Madison Media Management LLC
Herb Lowe, Professional in Residence, Diederich College of Communication, Marquette University
Dottie Belletto, CEO, New Orleans Convention Company
6:00 p.m. – 8:00 p.m. Digital Journalism Task Force Reception (location TBA)
SATURDAY, AUG. 3
9:30 a.m. – 11:00 a.m. Workshop Sessions VI
Changing Times, Changing Terms – Claiming your POWER in the New Media Newsroom
As your newsroom continues to evolve into a mobile, digitized, multi-platform workplace, how can you seize new opportunities for your career? How does “One Man Banding” affect the quality of your work and your work life? Whether you are thinking about getting a new job, being reassigned, taking a buyout, or being laid off, learn how to negotiate the strongest personal service contract
possible, choose an agent, manager or lawyer, and strategically switch jobs, companies, or markets. Leading industry professionals share best practices on how you can be proactive in shaping your newsroom role, what you need to know to transform your career vision into action, and claim your power!
Bob Butler, Reporter, KCBS Radio
Catherine Brown, Producer and Writer, NBC10/WCAU-TV
Mary Cavallaro, Assistant National Executive Director, News & Broadcast, SAG-AFTRA
Vickie Thomas, City Beat Reporter, WWJ Newsradio 950
11:15 a.m. –12:45 p.m. Workshop Sessions VII
From Fast Cars to Faster News – The Evolution of Social Media in the Sports World–Powered by NASCAR
We all know that social media is an important tool for journalists to keep their cutting edge in a fast paced world. But how do companies use social media to keep their brand relevant, message on point, and customers engaged? This workshop will show you how NASCAR took control of its digital properties through the creation of its Fan and Media Engagement Center. Both bloggers and
journalists will benefit from learning how sports entities are reconfiguring themselves to meet the need to be fast, accurate, and topical.
Robert Littal, Founder, Black Sports Online
Max Siegel, Owner, Rev Racing & President, USA Track & Field, CEO
Colin Smith, Managing Director, Digital Platform, NASCAR Digital Media