Posted in Education, multimedia journalist, Social Media, Technology

Twitter: Avoiding The Pitfalls and Building Your Brand

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    Great turn out. #NYABJ #Harlem
    Wed, Apr 25 2012 21:34:57
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    Great group of panelists at @NYABJ Twitter panel – follow discussion at #nyabjTwitter
    Tue, May 01 2012 20:37:51
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    @nyabj Panel discussion. Speakers: @jozenc @abelleinbk @dcfab @geedee215 @marioarmstrong #nyabjtwitter
    Tue, May 01 2012 18:52:29
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    When you put photos & comments on Twitter & Facebook, those sites own that, unless you take them down, says @dcfab. #nyabjtwitter #cuj12
    Tue, May 01 2012 20:24:47
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    Twitter is a huge news feed if you follow journalists @GeeDee215 #nyabjtwitter
    Tue, May 01 2012 19:27:22
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    Your aim shouldn’t be number of followers you have. You should use the platform to cultivate sources & find stories. -@dcfab #nyabjtwitter
    Tue, May 01 2012 19:29:22
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    according to @DeeGee215 there is no such thing as over tweeting – as long as the dialogue is fact-base! #NYabjtwitter
    Tue, May 01 2012 19:33:57
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    A good way to get followers is tweeting at events many people are not / cannot attend. Also using hash tags, says @dcfab. #nyabjtwitter
    Tue, May 01 2012 19:40:09
  9. This is excellent advice. NYABJ President Michael Feeney will tell you that I semi-stalked him to get a hashtag for this panel discussion. I knew it would be good (especially since my Baltimore homey Mario Armstrong was representing) and I wanted to be able to share it with the larger community.
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    Aspiring journalist should follow other journalists. Send he/she a compliment if you like there work and hope they follow back #nyabjtwitter
    Tue, May 01 2012 19:42:23
  11. Looking to build your Twitter following? Check out the Twitter lists I’ve developed over at the @NABJDigital Twitter account.
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    @jozenc @marioarmstrong “attach your twitter handle to any publication you do” #nyabjtwitter @NULYP
    Tue, May 01 2012 19:46:24
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    #nyabjtwitter what are you trying to do? Are you trying to build a personality or drive people to a destination/website? -@Marioarmstrong
    Tue, May 01 2012 19:47:50
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    @NYABJ Twitter panel discussion at Columbia – follow the discussion #nyabjTwitter
    Tue, May 01 2012 19:50:42
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    .@jozenc says it’s a tough balance b/w personal & professional tweets. He says he’s never claimed to have an all “pro” account #nyabjtwitter
    Tue, May 01 2012 19:54:11
  16. @jozenc is better than me. I’m currently juggling three separate Twitter accounts for the different parts of my life — aviation geek, personal and journalism.
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    #nyabjtwitter discussion now is around the delicate line between personal and professional tweets
    Tue, May 01 2012 19:55:17
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    @marioarmstrong where r u trying to go, what do u want professionally which will dictate how u self manage your tweets. @NULYP #nyabjTwitter
    Tue, May 01 2012 19:59:00
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    NEVER put who you work for at the end of your Twitter handle! Things change. Nothing personal, just business! #nyabjtwitter #NABJ12 #cuj12
    Tue, May 01 2012 20:06:36
  20. Amen to that! I was @AvWeekBenet, but after i got laid off, I switched to @AvQueenBenet. But this affected the lists and references to my brand.
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    Hey @NYCCarrega, you need to talk with @mfeeney @NYDNmfeeney about managing two accounts. He does a good job at it! #nyabjtwitter
    Tue, May 01 2012 20:50:58
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    .@marioarmstrong says Blacks can leverage voice on Twitter to create, not just to consume #nyabjtwitter
    Tue, May 01 2012 20:09:01
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    ”I would never break a story on Twitter.” – @dcfab on using social space to gather report news tips, sources, and stories #nyabjtwitter
    Tue, May 01 2012 20:12:50
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    .@dcfab encourages journalists to use twitter to find sources for stories. #nyabjtwitter #cuj12
    Tue, May 01 2012 20:13:06
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    A tip I got from @acarvin was use hashtags and check people who are talking about the topic you are writing about. #nyabjtwitter #cuj12
    Tue, May 01 2012 20:15:22
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    Mon, Apr 30 2012 16:41:46
  27. Andy Carvin, senior social media strategist at NPR, with his Knight-Batten Award for being the [Twitter] DJ of the Arab Spring revolution.
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    [excellent point] #nyabjtwitter Build your network before you need it. -@Marioarmstrong
    Tue, May 01 2012 20:18:25
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    .@abelleinbk says you can use the number of followers you have as “leverage” when finding / pitching for jobs. #nyabjtwitter #cuj12
    Tue, May 01 2012 20:33:28
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    @dcfab @nyabj @NULYP #nyabjTwitter If you have a niche, know when you’re winning in your space!
    Tue, May 01 2012 20:42:38
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    @abelleinbk says ask for Twitter handle to be added to your stories as a print reporter. Asked for photo online, etc #nyabjtwitter
    Tue, May 01 2012 20:47:38
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    So bottom line is, Twitter’s like real life: you either obsess over who does/doesn’t like you, or you don’t. Latter is easier. #nyabjtwitter
    Tue, May 01 2012 20:39:58
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    The panelists: @marioarmstrong @dcfab @jozenc @abelleinbk @GeeDee215 #nyabjtwitter
    Tue, May 01 2012 21:10:17


Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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