Posted in Conferences & Conventions, Education, multimedia journalist, Social Media

Tumbling Into Tumblr at ONA 2011

The Online News Association conference does this really cool thing — it allows attendees to pick an “unconference” topic on site and they ran them on Saturday. I was happy to see the one I chose — We’ve Got A Tumblr: Now What? — was one of the three winning entries.

We’ve got a Tumblr! Now what?

You’ve convinced your boss that having that blue dashboard open in a browser tab all day should actually be part of your job … and now what? Let’s come together as the proprietors of media Tumblrs to discuss what works, what doesn’t, how we’re using the platform, and what we dream of doing if we just had 2 more hours in the day.
I was interested in this session anyway, but the bonus for me was that the unconference session was co-hosted by Mark Coatney of Tumblr (who was also on my ONA branding panel) and Phoebe Connelly of Yahoo! News.
“Tumblr: An unholy marriage between Twitter and a blog”-@phoebedoris #onatumblr #ona11
cmcloutier
September 24, 2011

Here’s a Tumblr from my friend Jon Ostrower, aka Flightblogger. He’s one of my fellow aviation journalists and avgeeks who travels now the way I did 10 years ago.

FlightBlogger On The Move

Lemon on the level. (Taken with Instagram at Casa Del Popolo) Bins of Legos. NO WAY?! #CanIbe10again? (Taken with Instagram at LEGO Imagination Center) Atlantis’ Gathered Fan Base #sts135 (Taken with instagram) Atlantis: As seen from my iPhone+Binoculars #sts135 (Taken with instagram) A Spaceship waits in the dark.
Monthly: 94 million unique visitors to @tumblr and only 30 million registered users. – @mcoatney #ona11 #onatumblr
rlytle
September 24, 2011
Frustration w. CMS pushed Mark Coatney @mcoatney to experiment with social media. #ona11 #onatumblr
boyreporter
September 24, 2011
.@caitlindewey: Another benefit to Tumblr — one person can do it. You don’t need reporters, developers, etc. So so easy. #onatumblr
benetwilson
September 24, 2011
The average Newsweek reader is 57. Move to Tumblr was attempt to engage younger demographic. Smart! #onatumblr
caitlindewey
September 24, 2011
General Electric has a cool Tumblr that features pictures of its products.Scroll down and check out those beautiful engine pictures!!
General Electric

This blog features the groundbreaking research and technology that GE has been developing since the days of Edison. Follow us here for a look inside our research labs, manufacturing plants, and archives, as we explore 130 years of innovation. @noahk 30 ft up, shooting at our Jenbacher gas #engine plant in Jenbach, Austria.
Tumblr lets you alter the voice of your publication a bit while appealing to new audience. That IS a pretty sick opportunity. #onatumblr
caitlindewey
September 24, 2011
I like that you can quickly get started with a Tumblr with your newsroom content without having to go through painful IT or coding process.  One person can get it up and
How often should news orgs post on Tumblr? At Newsweek, @mcoatney did 5-10/day including curation. #ona11 #onatumblr
jendorroh
September 24, 2011
The web is a conversation, @mcoatney says. Tumblr allows you to take advantage of that in a way a conventional site does not. #onatumblr
caitlindewey
September 24, 2011
People respond to a human voice. Agreed, @CNNMoneyTech is an awesome example: http://t.co/8659Qevz #onatumblr
caitlindewey
September 24, 2011
Tech Tumblr – Technology News – CNNMoney

Most of last week’s Facebook coverage of focused on Timeline and “real-time apps.” Wasn’t till today that we started to realize just what “real-time apps” actually means: Anything you do, on any app you’ve let connect to Facebook, can be broadcast in realtime. Every story you read on Yahoo.
.@boyreporter, always wise: Tumblr’s a great platform for outlets with longer publication cycles. Easy way to repurpose content. #onatumblr
caitlindewey
September 24, 2011
Tumblr good for pull quote or single photo from gallery linking back to main site #ona11 #onatumblr
mjanairo
September 24, 2011
Have you seen @ONA’s tumblr? http://t.co/lU0WAZ1t #ONA11 #onatumblr #ONAunCon
ONAConf
September 24, 2011
ONA Issues

2011 Online Journalism Award winners announced! BBC News, Flipboard, the Los Angeles Times, Zeit Online and the Washington Post were among the news and technology organizations that took top honors. Find the full list here on journalists.org. “This quote comes from Tim Harford, who argues that success is really just a product of failure.
I love #ONA #tumblr! http://t.co/QdZrcc5Y #ONA11 #onatumblr I’m starting to see the possibilities, @phoebedoris, @mcoatney!
benetwilson
September 24, 2011
Check out @phoebedoris’s user engagement #Tumblr project for @yahoo: http://t.co/qmBUoyI5 #onatumblr #ONA11
NABJDigital
September 24, 2011
Down But Not Out

I have been out of work for two and a half years. After working for AT&T and former AT&T companies for about 17 years in Yellow Page Sales, I was terminated. I was 59 years, 11 months old. I was told that I was terminated because I had a hearing loss.
At @nationalpost, our big breakthru was when our Starbucks graphic start on Tumblr & end up on CNN: http://t.co/radatMrh #onatumblr #ona11
chrisboutet
September 24, 2011
From Tumblr to TV: How our #Starbucks “Trenta” graphic became an online hit | Editors | National Post

This week, the National Post team created a graphic illustrating the size of the new Starbucks “Trenta” cup. In the matter of a day, the graphic went from a post on Tumblr to making an appearance on Anderson Cooper’s CNN show, 360. In our ongoing effort to explore and explain how news spreads, we break…
A favorite #Tumblr discussed: NPR Fresh Air (I love that show): http://t.co/prJUOQbX #ONA11 #onatumblr
NABJDigital
September 24, 2011
Reblogged from ryancharlesgoodman Followups to our Brad Pitt interview: Poynter looked at Brad’s J-School attendance New York Magazine examines Brad’s eating habits The official font of President Obama’s presidential campaign was Gotham. Everything written on this blog is sung in Comic Sans. Is there a tumblr that collects Tumblrs that have only one post and nothing else?
Tip from @phoebedoris for news orgs: check out Tumblr’s browse-by-subject, and tag posts for subjects hungry for content. #onatumblr. #ona11
jendorroh
September 24, 2011
Plug from the #onatumblr session: If This Then That, a way to automate uploads to various social media platforms http://t.co/bvfZ5dI7 #ona11
cmcloutier
September 24, 2011
We all love If this, then that: http://ifttt.com/ @10000Words on IFTTT: http://ow.ly/6DRYi #ONA11 #onatumblr
benetwilson
September 24, 2011
ifttt / About ifttt

Put the internet to work for you by creating tasks that fit this simple structure: Think of all the things you could do if you were able to define any task as: when something happens (this) then do something else (that). The this part of a task is the Trigger.
Great advice from @phoebedoris take a look at the theme garden, explore how things are laid out, rendered, visualized #ona11 #onatumblr
boyreporter
September 24, 2011
Hey #onatumblr folks here’s a bitly bundle of great tumblrs mentioned in this presentation http://t.co/bnBzy8wd #ona11
boyreporter
September 24, 2011
bitly.com Bundles

9 links in this bundle – Hide PreviewsOrganize Content
Some other great #tumblrs: http://ow.ly/6DSbc tumblr.com/spotlight HuffPost picks: http://ow.ly/6DSdD #ONA11 #onatumblr
benetwilson
September 24, 2011
We accept submissions on @ONA’s tumblr, #photo, #dataviz, #onaissues, etc http://t.co/lU0WAZ1t #ONA11 #onatumblr #ONAunCon
ONAConf
September 24, 2011
Everyone following or at the #onatumblr session, please send me your Tumblr sites! I curate nationalpost.tumblr.com #ona11
PoppedCulture
September 24, 2011

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Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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