Posted in Conferences & Conventions, multimedia journalist, Social Media

Who Are You? Social Media and Branding

By Benét J. Wilson, DJTF chair, Online Managing Editor-Business Aviation, Aviation Week Group

If you”re one of the thousands of digital journalists who are establishing brand identities either for yourself or your organization, come learn the tools and best strategies for building a community, carving out a distinct image, and building your authority and reputation without comprising your own or that of the company signing your paycheck.

So, for the second time in a month, I’m on a panel discussing journalists and branding.  You can get 100 journalists in a room to discuss this topic, and they’d have different views on whether it needs to be done, and if so, how. Below is a link to the panel I did in August at the National Association of Black Journalists convention in Philadelphia.
Brand You: Creating Your Online Identity

By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group Creating your own journalist brand can help differentiate you from the news/blogger crowd as the industry continues to evolve. Having your own brand can also boost your profile at your current job, lead you to your next job or even help you create your own entrepreneurial website or blog.
Please come to the 10:15 #ONA11 panel: Who Are You? Social Media and Branding http://ow.ly/6DHtD #ONA11 #firehose
benetwilson
September 24, 2011
Ben chimes in from Gangreyland… MT @gangrey: If journalists should be a brand, I want to be Hellman’s, or maybe Tony Chachere’s. #firehose
niemanstory
September 24, 2011
MT @gangrey: If journalists should be a brand, I want to be Hellman’s, or maybe Tony Chachere’s. #firehose //Mine? Scorned Woman Hot Sauce!
benetwilson
September 24, 2011
Best guess for #firehose explanation: Trying to keep up with social media is like “drinking from a firehose.” #ona11
JillVanWyke
September 24, 2011
“How many of you actually have your own brand or are working on it?” @benetwilson asks & a lot of us raise hands. #firehose #ONA11
SuziSteffen
September 24, 2011
.@AntDeRosa will be on the Social Media and Branding panel @ONAConf. Follow the discussion #firehose #ONA11
ReutersAgency
September 24, 2011
Could not resist session that sports @antderosa, @benetwilson & Mark Coatney (who was the best thing for & about Newsweek). #ONA11 #firehose
SuziSteffen
September 24, 2011
mark coatney: my family were cattle ranchers, we actually HAVE a family brand #ona11 #firehose
mpiccorossi
September 24, 2011
@mcoatney: People who say journalists should be seen and not heard are people who are well paid by journalism organizations #ona11 #firehose
OhJProf
September 24, 2011
At #firehose session on personal branding. Fewer than 30 mins in, @mcoatney and @AvWeekBenet have both referenced Weingarten column. #ONA11
jghellum
September 24, 2011
.@Antderosa says @Reuters gives him a lot of leeway to build his own brand, which then brings in more audience to Reuters. #firehose #ONA11
SuziSteffen
September 24, 2011
Using his @tumblr, @AntDeRosa curated a lot of photos and videos from #arabspring. “Big, vibrant community there.” #firehose #ONA11
SuziSteffen
September 24, 2011
You have to be disciplined & take time away from social media to work on long-form, thoughtful pieces, says @AntDeRosa #firehose #ONA11
niemanstory
September 24, 2011
.@benetwilson is cracking us up with stories of Aviation Week’s blog and Facebook etc. #firehose #ONA11
SuziSteffen
September 24, 2011
Advice from @AntDeRosa re: different social media accounts: keep content unique, many people follow both. #ona11 #firehose
tscurrie
September 24, 2011
Ah, this guy nx to me is a journalism ethics prof. Thinks that social media corrupts news. #ona11 #firehose
theabug
September 24, 2011
.@mcoatney says that the desire to be liked on the web is something journalists have to be aware of. #firehose #ONA11
SuziSteffen
September 24, 2011
What’s the point of building a brand and an audience if you aren’t going to interact with them? #ona11 #firehose
MelroseGibson
September 24, 2011
J-ethics prof from Wash & Lee asks if building online brand leads to not writing about things you’d otherwise write about. #firehose #ONA11
SuziSteffen
September 24, 2011
“A blog is just a platform.” #ONA11 #firehose
MelroseGibson
September 24, 2011
@AvWeekBenet: People are looking for the content, not necessarily where it’s housed. #firehose #ONA11
shanmcf
September 24, 2011
Treat social media as conversation, not a publication. Not just promoting yourself but promoting what you’re interested in. #firehose #ONA11
meganpoinski
September 24, 2011
Question about G+ & the panelists are not jumping on it at all. “It’s not relevant,” one says. #firehose #ONA11
SuziSteffen
September 24, 2011
The digital tools are important, but branding is knowing what makes you unique as a journalist and communicating that. #firehose #ONA11
jghellum
September 24, 2011
Shameless plug for folks in #firehose session: I write brandmeajournalist.com, a blog w/ personal branding tips for journalists. #ONA11
jghellum
September 24, 2011
LOVE this blog!!!@jghellum: I write brandmeajournalist.com, a blog w/ personal branding tips for journalists. #ONA11 #firehose
NABJDigital
September 24, 2011
Digital tools help promote your brand, but your brand is about knowing yourself, having integrity. #Firehose session needs to cover this.
jghellum
September 24, 2011
“I couldn’t do my job if I couldn’t snark on Twitter all day long,” says @AntDeRosa. +100. #firehose #ONA11
SuziSteffen
September 24, 2011
“I couldn’t do my job if I couldn’t snark on Twitter all day long: @AntDeRosa #firehose #ONA11// I would simply cease to exist w/out snark!
benetwilson
September 24, 2011
@hbillings It was weird. We had mix of experts, newbies. Next time, we should delineate better. Thanks for coming to #ONA11 #firehose
benetwilson
September 24, 2011
Takeaways from #firehose: choose platforms that work for you, make them what you want them be. And ‘don’t be an idiot.’ Lol #ona11
LisaWhy
September 24, 2011

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Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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