Posted in Innovation, multimedia journalist, Social Media

BLOGGING & BEYOND: How To Go From Media To Multimedia

Markette Smith

By Markette Smith, co-founder and executive producer at

As a multimedia journalist and the cofounder of a popular Washington area blog,, I get asked all the time, “How do I get started creating a blog?”
My answer is always the same: “Just do it.”  Getting started is the easy part. All you need is your own eloquent words and a platform on one of the many free blog host websites, like WordPress or Blogger.
Once you have a great idea for a content focus, such as “Food” or “Fashion” laid out into a blog format, the big question then becomes: “How do I make it pop?”
The answer? Photos, video, widgets, RSS feeds and more… they all certainly help. But it’s easier said than done.
So to help new bloggers and veterans alike, NABJ has pulled together a multimedia blogging Q & A panel discussion that I am helping to produce entitled, “Blogging & Beyond.” The panelists are superstars in their field and, at the 2011 convention in Philly, they will share with you their pearls of wisdom that will no doubt help any print or broadcast writer go from media… to multimedia.
The speakers include:

Where you can find us:

  • Date: Friday, Aug. 5
  • Time: 2:15-3:45pm
  • Where: Room 115A

You can get a head start on the panel discussion by asking your questions to our speaker in advance on Twitter. Just use the hashtag: #bloggingandbeyond

P.S. — Check out this spotlight on one of our “Blogging & Beyond” panelists:
Clay Cane is a New York City-based writer and an alum of Rutgers University, Phi Beta Kappa, with a B.A. in English and African-American Studies. He has contributed to numerous publications such as The Root, AOL, theGrio and The Advocate.
He has interviewed various celebrities, including Beyoncé Knowles, Nicki Minaj and Jodie Foster. Clay has provided commentary for WVON (the largest black talk radio station in Chicago), BET, TV One and several online outlets. Clay is a member of New York Film Critics Online and the Broadcast Television Journalists Association. Currently, he is the Entertainment Editor at

Clay’s BET Blogs include:

He’s also on Twitter: @claycane