Posted in Education, journalism, multimedia journalist, Technology

How To Take Your Content To The Next Level

By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group

I was chatting online with a friend, discussing the drive for content.  We both agreed that content had been the big focus, but it’s just not enough anymore. Yes. I know. We’re already overworked and underpaid and just trying to keep up.  So I thought I’d go through my bookmark folders and offer 10 tips, tricks and tools that will help you take your content to the next level.

  1. Online Tools for Journalists: Chris Snider of the Des Moines Register has a great Slideshare presentation that’s a good starting point to see what’s out there and how you can use it.
  2. Video blogging: with all the myriad inexpensive HD video cameras out there, there’s no reason why you can’t include some video to enhance — or further explain — your story.  Check out this article from Mashable: The Complete Guide to Video Blogging. If you need more, check out Amani Channel’s Web Video Chefs.
  3. The Online Teleprompter.  As you explore video blogging, this is a great tool to help you prepare and read your script like a pro.
  4. Hub Spot Blog.  Speaking of video, this website offers Five Video Projects You Can Do in 25 Minutes or Less. Not all of them are applicable to journalism, but three of them do.
  5. 10000 Words.   My favorite multimedia website tells you how to make interactive timelines — and gives some great examples.
  6. Many Eyes.  Need to add data visualization to a story, but can’t do your own coding? This web-based application lets you input your data and come up with great visualizations.
  7. Teaching Online Journalism.  Need more on how to do data visualization? Check out this post for more resources.
  8. Networked.  Still confused about how to create slideshows? This post tells you how to get started.
  9. Flip The Media.  You need all the right tools to do this stuff, and here you can find where to get them — all for under $1000.
  10. Society of Professional Journalists.  If you’re still stuck, i advise you to read Part I and Part II of The SPJ Digital
    Media Handbook.

When I was a little girl, my mother always pushed me to try different things.  “Just one taste,” she said.  “Try it once. You might actually like it,” she said.  “Just give it one more chance,” she said.  I’m still following her good advice.  I hope you do too.

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Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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