Posted in Education

Replay – Making The Transition From Journalism To PR

By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group

As newsrooms continue to downsize, some journalists are looking at careers in public relations, public affairs or corporate communications as an alternative.   We held a lively discussion last night on BlogTalkRadio with panelists are: Aprill O. Turner, NABJ’s associate member rep and a public relations professional and political strategist with experience working with non-profit and corporate clients; Marc Willis, a former television news reporter who now works as a Public Affairs Specialist for the Department of Justice’s Bureau of Alcohol, Tobacco, Firearms and Explosives; and Denise T. Ward, who spent 12 years as a journalist before moving to communications, where she is currently a Strategic Communications Specialist with Booz Allen Hamilton.

The session was created after a blog post on PR Breakfast Club I read by NABJ member Manny Otiko entitled  “PR Jobs Require More than Good Writing Skills: Ex-journos find life is not so easy on ‘The Dark Side.'” Having done the transition myself several times in my career, I always warn fellow journalists looking to make the leap that the transition is not as easy as they expect. Our panelists weighed in with their experiences and advice.  Enjoy!



Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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