Posted in Education

Replay – Making The Transition From Journalism To PR

By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group

As newsrooms continue to downsize, some journalists are looking at careers in public relations, public affairs or corporate communications as an alternative.   We held a lively discussion last night on BlogTalkRadio with panelists are: Aprill O. Turner, NABJ’s associate member rep and a public relations professional and political strategist with experience working with non-profit and corporate clients; Marc Willis, a former television news reporter who now works as a Public Affairs Specialist for the Department of Justice’s Bureau of Alcohol, Tobacco, Firearms and Explosives; and Denise T. Ward, who spent 12 years as a journalist before moving to communications, where she is currently a Strategic Communications Specialist with Booz Allen Hamilton.

The session was created after a blog post on PR Breakfast Club I read by NABJ member Manny Otiko entitled  “PR Jobs Require More than Good Writing Skills: Ex-journos find life is not so easy on ‘The Dark Side.'” Having done the transition myself several times in my career, I always warn fellow journalists looking to make the leap that the transition is not as easy as they expect. Our panelists weighed in with their experiences and advice.  Enjoy!

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Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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