By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group
Are you looking to jump-start your continuing transition into digital media? The Knight Digital Media Center at UC Berkeley has extended the workshop application deadline for its Jan. 9-14, 2011, multimedia training to Monday, Nov. 29, 2010 at 11:59 p.m. Pacific Time. The workshop will also be held May 15-20 2011. The deadline to apply is March 18, 2011, by 11:59 p.m. PDT.
The Multimedia Reporting and Convergence Workshop offers intensive training that covers all aspects of multimedia news production, from basic storyboarding to hands-on instruction with hardware and software for production of multimedia stories. Participants will be organized into teams to report on a pre-arranged story in the Bay Area, and then construct a multimedia presentation based on that coverage.
Participants are taught skills they need to produce quality multimedia stories including:
- Video recording and editing
- Photography and audio slideshows
- Audio recording and editing
- Voice coaching for narration or stand-ups
- Photoshop and Web design concepts and
- Producing Adobe Flash interactive story graphics
KDMC is also offering its Web 2.0 training workshop Feb. 14-18, 2011, and June 13-17, 2010. The deadlines to apply for each session are Dec. 10, 2010 at by 11:59 p.m. PDT and April 5, 2011 by 11:59 p.m. PDT, respectively.
It will take participants through the progression of reporting news for multiple digital platforms, starting with quick text posts and moving through photos and video and finally ending with a full multimedia presentation. The workshop provides hands-on training using Twitter and Facebook for reporting and driving web traffic, creating data-driven map mashups, dynamically updating a blog for breaking news, publishing photo galleries and audio slideshows, producing videos and editing videos using Final Cut Pro. Participants will leave with new tools for reporting and with fresh insights on how to serve new and emerging audiences.
During five days of intense, hands-on instruction, the fellows selected for the Web 2.0 training will:
- Blog breaking news using Twitter
- Post photos in interactive news maps
- Produce and publish photo galleries and audio slideshows
- Create and edit videos with Final Cut Pro
- Incorporate user-generated content in breaking news stories
- Use Facebook and publication widgets for news distribution
- Learn technical specifics for optimizing breaking news rankings in Google
The Knight Digital Media Center encourages print and broadcast journalists who want to develop multimedia skills to apply for both workshops. The fellowship covers all lodging, meals, and instruction costs, but the cost of travel to the workshop must be paid by the applicant’s news organization. You are also required to get an organizational investment commitment from your company as part of your application.
An online application form and instructions are available here. You do need to create an account on the Knight website, which takes less that 2 minutes. And your application can be saved and completed in several sessions. For more information, contact Alisha Diego Klatt, program specialist, at email@example.com or (510) 642-3892.