Posted in Conferences & Conventions, Social Media

South By Southwest 2011 Interactive Seeks Diverse Panels

By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group

Please allow me to make a plug for you join DJTF and the NABJ Media Institute later today for a free BlogTalkRadio show: “Internet Etiquette: Being `Socially’ Responsible.” Lifestyle & Etiquette Expert Elaine Swann and Howard University graduate student and Google Fellow Kiara Pesante will give you the do’s and don’t’s on navigating proper Internet etiquette, and we’ll leave plenty of time for your questions.  The show is from 7:00 p.m.-8:00 p.m. Eastern time.  I hope you can join us!


Austin, Texas-based South by Southwest was originally created as a way for the city to celebrate and showcase musical talent.  The festival expanded to include films and later, interactive.

The interactive part of SXSW has quickly become THE place to come to hear the latest in digital/social/new and multimedia.  A virtual who’s who from influential companies and media organizations are at SXSW, participating on panels, offering exhibits and hosting evening functions.

But one glaring thing has been a distinct lack of diversity at SXSW.  To their credit, the organizers reached out to communities of color, encouraging panel submissions for the 2011 event.  The decision on what panels will be featured is divided three ways: 30% staff, 30% open voting and 40% advisory committee.  So even if a panel is not picked during open voting, there’s still a chance it will be included.

I recently had a few hours to kill on a train ride up to New York City, so I looked at all 2400 panels that are up for voting.  Yes, I did it so you wouldn’t have to.  Below is my unofficial list of panels that appear to cover people of color.  I may have missed some, and if I have, please let me know.

It’s been interesting to see all the Tweets from people pushing their panels, and I hope that we can all work together to get some of our panels in the mix at next year’s show.  Voting ends at 11:59 CDT on Friday, August 27, so please – help make SXSW 2011 a more diverse affair.

Whiteness on the Web: Racism or Culture?

Joel Dreyfuss, The Root

Social Issues diversity on Internet, race and culture, Race on the web

Open Source and Global Health: The African Solution

Heather LaGarde, IntraHealth International

New Technology / Next Generation Digital Divide, non-profits, open source

Cashing Out: Start-up Successes in Latin America

Andes Barreto, Socialatom Group

Entrepreneurism / Monetization investment, Latin America, startups

500,000 New Mobile Users Daily? Welcome to India!

Nandu Madhava, mDhil

Mobile / Wireless Emerging Markets, Mobile Applications, Startups / Entrepreneurship

Latin America’s Digital Middle Class: Six Key Insights

Joseph Crump, Razorfish

Digital Divide Latin America, research study

Hispanic Marketing After the 2010 Census

Jerry Rocha, The Nielsen Company

Branding / Marketing / Publicity Hispanics, Marketing Strategy, research

In Living Color: Branding & Marketing to Urban Audiences

Marco Hansell, TwtMob

Branding / Marketing / Publicity In Living Color, Urban Branding, Urban Marketing

Who’s Got Next? Diversity In Educational Gaming

Kevin Clark, George Mason University

Education diversity, education, Games

Minorities in Tech: Empowering Next Generation Minority Technologists

Ray Hunter, Local Matters, Inc

New Technology / Next Generation Career/work concerns, Digital Divide, Social Issues

Marketing to Latinos: Understanding and Connecting with Culture

Mando Rayo, Cultural Strategies

Branding / Marketing / Publicity Hispanic Marketing, Latin-America, Latinos

Reaching Hispanics Through Government Mobile Apps

Laura Godfrey,

Government and Technology diversity, Hispanics, mobile

The Elevation of Black Women in New Media

Deanna Sutton, Sutton New Media LLC

Digital Divide African American, Black Women, Elevation

Buy Africa: How Media and Design Shapes Africa

G. Kofi Annan, Annansi

Branding / Marketing / Publicity design, media, Sustainable

(ESPANOL) Towards the Third Latin American IT generation

Jaime Sanchez Beltran,

International Digital Divide, Latam, Next generation IT

Latino Link: Marketing to Spanish-Speakers Using Digital Platforms

Joe Kutchera, Latino Link (book)

Branding / Marketing / Publicity Hispanics, Latino, Spanish

100% Viable, 1% Visible – Minority New Media Entrepreneurs

Kiratiana Freelon,

Digital Divide Business/Entrepreneurial/, Career/work concerns, education

Where Are The Black Men Techs?

Jay F. Hicks, Raffinité Interactive Web

Digital Divide black geeks, black men in tech, Digital Divide

What Digital Tribes can Learn from Native Americans

Allison Aldridge-Saur, Chickasaw Nation Division of Commerce

Community / Online Community

Breaking Into the Latin American Tech Market(s)

Gabriel Sama, Rest of the World Media

International Latin America, Market, Technology

Race, Sex and Blogging: Productive Online Conversations

Renina Jarmon, New Model Minority

Community / Online Community blogging, New Media Discourse, Race and Sexuality

From Mules to Social Butterflies: Black & Female Online

Thembisa Mshaka, SEEIT Live, Inc.

Social Issues Entertainment, Strategy, women in social media

Social Media Through A Hip-Hop Lens

Patricia Marte, Circa ’95

Social Networking Hip-Hop, music, social media

VIVA CHILE! Exploring Innovation in a Developing Country

Shonika Proctor, Group Interactive, Inc.

Digital Divide Business Development, International, Technology

Latin America: The Future of Online Games

Andy Kleinman, Playdom

Video Games Latin America, online games, Social Games

Glass Ceiling for Women in Tech Startups- Real?

Lani Rosales, New Media Lab

Other sexism, tech culture, Technology

Latinas in Technology: Beauty, Brains and Blogging

Kety Esquivel, Kety Esquivel

Case Study blogging, Branding/Marketing/Publicity, Community/Online Community

Mi Vida, Mi Teléfono: Hispanic Mobile Madness

Mark López, Terra USA

Mobile / Wireless Advertising, Hispanics, mobile

New Media in Latin America: Five Lessons Learned

Oscar Yasser,

International Latino, media, New

Latin America Travel 2.0: Can Social Commerce Succeed?

Alberto Saavedra,

Community / Online Community social commerce, tourism, travel

The Hip-Hop Word Count: A Searchable Rap Almanac

Tahir Hemphill, THm

Education ethnographic study, geolocation, Hip-Hop

Minority Report: Social Media for Decreasing Health Disparities

Aimee Roundtree, University of Houston-Downtown

Health developer resources, health disparities, technical applications

Are You Ready for the Latin American Market?

Alejandro Florean,

International Emerging Markets , IT, latin America

Cybercrusading for Women : Rings We Will Not Kiss

Gina McCauley, Blogging While Brown

Self-Help / Self-Improvement activism, Black, women

Open Wide: New Models for Public Media

Jacquie Jones, National Black Programming Consortium

Community / Online Community Broadband, diversity, public media

Diversity in the Digital Age

Anne Hunter, comScore

Social Issues Cross Media, diversity, measurement

Can Africa Develop Faster Using Facebook?

Niccolo Pantucci, Taskforce

Economic Concerns

The FIve Elements of Hip-Hop/Content Strategy

Ian Alexander, Eat Media LLC

Content strategy, Hip-Hop, information architecture



Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

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