Posted in Webinars

Getting Into the Entrepreneurial Spirit

By Benét J. Wilson, DJTF co-chair, Online Managing Editor-Business Aviation, Aviation Week Group

One of the best things about this year’s National Association of Black Journalists Annual Convention and Career Fair was all the workshops, panels and training on how to be a journalist and an entrepreneur.

Sheila Brooks, founder and CEO of SRB Communications, LLC taught the Entrepreneur LEARNING LAB: “It’s All About Business: Strategies to Leverage Your Talents and Relationships.”  NABJ Media Institute Chairman Doug Mitchell was among those teaching the two-day New U: News Entrepreneurs Working through UNITY seminar.  Valerie Coleman Morris taught the workshop Mind Over Money Matters: Tips from an INTRApreneur.  And there was the Funding Innovative Ideas panel moderated by Mike Green, a former journalist and CEO of Vizitnow3D.

If you didn’t get to attend NABJ 2010, the Reynolds National Center for Business Journalism at Arizona State University is holding a FREE online Webinar Aug. 9-13 — How to be an entrepreneur as a business journalist.  The course will be taught by NABJ member and freelance journalist Maya Payne Smart of Writing Coach, along with the Poynter Institute’s “Ask-the Recruiter” blogger Joe Grimm.

Topics during the week-long Webinar include: the nuts and bolts of setting up a journalism-based business; how to maintain your social and mental health; marketing yourself; and branding yourself.  The Webinar will end with Joe Grimm moderating a live chat with five successful journalist entrepreneurs.

Too many times we have complained that our members don’t hear about training opportunities like this, so here’s the information.  Did I mention that this training is free?  I encourage you to click on this link to sign up for this free Webinar.

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Home of the National Association of Black Journalists's (NABJ's) Digital Journalism Task Force

2 thoughts on “Getting Into the Entrepreneurial Spirit

  1. Thanks for this post, Benet. It brings up a question, though. How many NABJ members will see this?

    It’s important that efforts made to enhance the value of NABJ membership are recognized by its members. You’ve done a great job of highlighting some of the valued activities that took place at the convention in San Diego. But how many members will be informed of this article?

    That question really is key to understanding how our members are informed about anything that goes on inside NABJ. What is the process through which members are communicating, networking and remaining informed of leadership decisions?

    Is there a formal process that members are plugged into when we pay our dues each year? Are we routinely reminded of valued opportunities, policies and communicative processes that make the annual dues worthwhile?

    The likelihood is there are plenty of ways to engage within NABJ and many advantages of membership. You highlighted some that took place at the annual convention.

    But throughout the year, NABJ is leaders are working to make this organization better. But what role are members playing? What roles are we invited to play? What processes empower us to submit ideas, volunteer, get involved, engaged and energized year-round?

    One of the panelists in my session, Funding Innovative Ideas,” recently funded a website focused on entertainment journalism for $1.6 million.

    That site was started in 2008, the same year I approached the NABJ leadership with an idea to start a brainstorming committee to reach out and facilitate innovative ideas from our members.

    The success of the San Diego convention will be marked by the revenues it brought in. But the real success is in overcoming the institutional inertia and moving us toward the realm of online innovation and entrepreneurial endeavors. Your highlighting of that channel is greatly appreciated.

    1. Mike-I hear what you’re saying. I put a signature on my personal email with our NABJDigital blog posts. I also send links to every post on our NABJDitigal Twitter account and I try and post links on our Facebook fan page. I mention this blog and our Twitter account whenever I speak before journalism organizations and try and partner with said organizations to help our members. I’m told that the new NABJ website will allow more links to what the task forces are doing. If there’s anything else the Digital Journalism Task Force should be doing, please let us know. We were created to help our members cross the digital divide, and that’s what we want to do every day.

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