Tag Archives: Social Media

Best of DJTF Blog: Open discussion: Separating your personal and professional life on social media

Editor’s note: We are taking this week off to enjoy the holidays with our families.  So this week, we’ll be re-running past posts.  Today’s post is from former DJTF intern Ameena Rasheed, who opens discourse on journalists having separate social media accounts personal and professional use.  It originally ran on Feb. 13.  Also, join the NABJ Digital Journalism Task Force for a virtual conference “New Year, New You,” on Saturday, Jan. 11 from 10:00 a.m. to 1:45 p.m. In four hour-long sessions, attendees will learn mobile journalism tips and tricks, how to create an online portfolio, steps needed to create your journalism brand and taking your resume to the next level.  You can take 1, 2, 3, or all 4 webinars, and they will be recorded in case you can’t make it. Click here for more information.

Enjoy!

Having separate professional and personal social media profiles is one of the first signs of mental illness. Ok, not really, but the stress of juggling several social media accounts is enough to make anybody go crazy — especially me.

There are some social media websites, such as LinkedIn, that cater to one’s professional network and nothing more. Other sites like Twitter and Facebook are not as clear. Platforms like those are used in various capacities, both professional and personal. For early adopters of social media, like myself, having social media began first as a leisurely activity, long before I ever thought about having it used as a vital part of my career.

It wasn’t until around 2010, when I started using social media to tell stories. In the fall of 2010, I took an online journalism course. While I was in that class, I fell in love with digital storytelling. I was forced to use platforms like Twitter and Facebook as reporting tools, which ended up leaving little room for me to be reckless on social media.

I could have created separate accounts just for that one class, but who has the time for that! I wanted my professor to take me seriously, but I didn’t want the hassle of juggling several accounts. Also, as a journalist I think that having separate accounts for your professional and personal lives might become a little confusing for those who follow your work. In my eyes, it splits your following and I would just prefer to send people to one place for each platform that I’m on. Plus, I have been to enough IRE functions to know that nothing is “private” on the web. If I’m trying keep certain thoughts and events of my life unknown to the greater public, I should keep certain things to myself.

On my accounts, I try to do a healthy balance of lifecasting, sharing my life, and mindcasting, sharing my ideas and the work of others. One of the best pieces of advice I received was about how to share content via social media was from founder and CEO of brand development company Medley Inc., Ashley Small.

She told me to think of three positive things that you want to be known for, three negative things you don’t want to be known for and then filter your content by what is on those lists. I think that NABJ member and Fox 26 news reporter Isiah Carey does this perfectly.

Of course, everyone doesn’t share my sentiments. NABJ-ers, what do you think about having separate accounts for personal and professional use? Let me know what you think in the comments.

#TryItTuesday

Remember the days when all we had to do was report, write and publish our stories? Those days are gone. We’re now expected to do the above, along with blogging, shooting still and video photography, do social media and add elements to enhance the story.

Reporters are using social media to crowdsource their stories and and take the pulse of their readers.  A took that can help is Wedgies, which allows users to create simple social media polls and post them via Twitter, text or embedded on a website.  The polls are simple, with two answers, given back in real time.

Benét J. Wilson serves on the board of the Online News Association. She is the immediate past chair of the NABJ Digital Journalism Task Force and is the social media/eNewsletters editor for the Aircraft Owners and Pilots Association.  She is also a freelance aviation journalist and blogger.

Friday Fast Five + Five: Your Guide to New Media

I missed the end of the month bonus post last week because of Thanksgiving, so here’s your 10 fast five items for the month.

  1. Mashable — 14 Facebook Tools You Didn’t Know Existed
  2. Poynter — What journalists need to know about the power of code
  3. Lifehacker — Five Best Surge Protectors
  4. Mediabistro — 5 Quick And Easy Twitter Tips To Get More Retweets
  5. GigaOM — New tool lets you visualize just about anything in 5 minutes (maybe less)
  6. Money — Back it up: 4 ways to save your digital files
  7. TechCrunch — Bunkr Unveils New Major Version Of Its PowerPoint Killer
  8. Social Media Today — How Twitter and LinkedIn Can Extend the Life and Audience of Your Blog Posts
  9. BBC Social 8 social media pointers for journalists
  10. Blogging Tips — Everything You Need to Know About Social Media Branding

What We’ve Learned from ABC Hit Series, ‘Scandal’ The do’s and don’ts of Public Relations and Media Tactics

By Dawn Angelique Roberts and Emiley Mallory

Tonight, ABC’s hit series ‘Scandal’ returns  with a brand new episode, the first of a two-part winter season finale that’s sure to have everyone glued to their television sets.

But for media and PR professionals, “Scandal” isn’t just a TV Show…It’s also a classroom of sorts. While you’ll probably never find yourself having to cover up your affair with the President of the United States or dealing with what can charitably be called “Daddy Issues,” there is a lot that public relations and media professionals can take from the show and use in their work.

Here are a few tips NABJ Associate Member Task Force Chair, Dawn Angelique Roberts, and NABJ member Emiley Mallory, learned from the show that PR/media professionals should apply in their jobs.

Do understand that it’s all about presentation. In Season one, episode one we saw war hero Sully St. James decide that love was more important than taking a murder charge. In an attempt to conceal his sexual orientation, Sully willingly went down as an accessory to the murder of his best friend. In Sully’s mind, the media couldn’t know that the most decorated war hero since Vietnam was a gay man. Olivia Pope and Associates had confirmation of his alibi from footage of a street camera with Sully and his lover, but he refused. As the show closed we see Sully standing before a podium, confessing his pride before a sea of reporters. Surrounded by his fellow soldiers in support, with American flag in tow, Abby could be heard saying from the sideline, “the other soldiers added a nice touch don’t you think?”

Yes, Abby. They did.

Do develop a relationship with reporters. It is not enough to make a call or send a press release. Your resources are your lifeline, so the relationship itself is a give and take you should take special care to nurture and maintain.

Speaking of which…DON’T lie to reporters. Again, in season one, everyone’s favorite gladiator, Harrison, had to give Quinn some life advice about her budding relationship with Gideon, a news reporter. “You’re going to have to lie to him to protect a client and we don’t lie to reporters. Because once you do, there’s no going back. You killed the one thing you protect at all costs: your credibility.” Well, there’s that.

Nothing is off the Record. A Reporter is a Reporter. The relationship between Cyrus and his husband James is an example of the tightrope that PR professionals have to walk when it comes to their relationships with reporters.  A reporter’s job is to tell the story, while the PR person’s job is to protect their client and tell their story in the most advantageous way possible. Your client is relying on you to remember that difference.

Do know that “everybody loves a hero.” This is the line Olivia gave a certain dictator, General Benicio Florez, as a forewarning to return his children to his wife, Carolina Florez. After learning his wife’s “kidnapping” was actually an attempt to leave him, Florez takes their children, leaving both Carolina and Olivia dismayed. Bound for return to his home country, Olivia confronts the general. She informs him just how much reporters love a human interest story, particularly one like Carolina’s. His wife, she continues, will write memoirs, appear on talk shows and more importantly, threaten his political career by becoming not only an inspiring advocate for women’s rights, but a hero. Some of the best journalism ever written comes from feature stories. Spotting a unique story (or a unique way to tell a story that’s already been told) is a skill every journalist and every public relations professional should keep in their arsenal.

Do mock interviews. Practice makes perfect. Prepping your client or colleague for the kinds of questions they will be asked in interviews is an integral part of great media training. It’s an advantage for your home team to anticipate and address what “they” (the media in question) are going to say before they say it. You can never be too prepared!

Branding and Image is everything. Olivia’s brand and image helps her attract high profile clients.

Along those lines, do hire a communications expert. Olivia Pope & Associates is known for managing crisis and crisis communications. They are experts in the business.

Feel free to add your own helpful media tips to this list in the comments section, and tune in after next week’s ‘Scandal’ finale when NABJ Digital plans to share what journalists learned from this season’s episodes. Until next time…

It’s handled.

Dawn Angelique Roberts is a media relations specialist, event manager, social media enthusiast and owner of KD Communications Group, a full service public relations firm. Emiley Mallory, a recent graduate of Trinity Washington University, is an entertainment freelance writer. 

Best of NABJDigital Blog: How To Get DIGITALLY Ready For The NABJ Convention

Editor’s note: We are taking this week off to enjoy the holidays with our families.  So this week, we’ll be re-running past posts.  Today’s post is from Syracuse University Journalism graduate Janine Mack, who advises 2013 NABJ Convention & Career Fair attendees on how to enhance their digital presence.  It originally ran on June 26.  Enjoy!

janine mack

By Janine Mack, recent graduate, Syracuse University, master’s in broadcast and digital journalism

Editor’s note: Guest blogger Janine Mack offers tips to digitally prepare for the NABJ Annual Convention & Career Fair July 31-Aug. 4, 2013.

It’s that time of year when I urge those in my network to start getting ready for the annual convention. Successfully preparing for NABJ can make the difference between landing an awesome first job or internship and heading back home empty handed. Here are a few tips to get started now.

1. Get an online portfolio! If you do not have a website with at least 8 to 12 clips of either video stories that aired or published print articles, then you are already behind. Ideally, you want your firstnamelastname.com that way when people Google your name, your web presence will be the first thing to come up. I didn’t thing people Googled me until my website showed me otherwise.WordPressAbout.me and Weebly are good places to start building a simple portfolio.  Some great examples of each come from Vanessa DegginsSarah Glover and Kirstin Garriss, respectively.

2. Google yourself. I always thought people were crazy when they said this, but one day I found old comment I thought was deleted and pictures of other people named Janine Mack half-naked. Recruiters and prospective sources will look so should you. A good rule of thumb is to delete anything that you would not want on your website.

3. I have a website, now what? Make sure to put your resume, some details about what you do and your aspirations, your clips and a nice professional picture of you doing whatever aspect of journalism it is that you do. Some of my favorite examples of how it’s done are Wesley LoweryStephanie SiekFadia Patterson and Eva McKend. Don’t forget to update it whenever you get a new job or an internship, to have it critiqued BEFORE you head to the convention and that the link is on anything you hand out such as business cards, resumes, demo reels, etc.

4. Build up your social media presence. Start accounts with Twitter, Facebook, YouTube, Pinterest, LinkedIn, Instagram, Storify, etc. These accounts should also be as a fine balance of personal, but professional with of course no on grammar, spelling or punctuation errors. Every account should be customized with your first name, last name, a picture and a brief biography of you on it. Once the accounts are established, link them to your webpage and begin to familiarize yourself with each one. You want as many ways as possible for recruiters to search for you, to add you to their network and to keep in touch after the convention is over. Plus, it’s fun to live tweet at the convention.

Best of NABJDigital Blog: What Journalists Can Learn From the Yahoo-Tumblr Alliance: Build It or Buy It

Editor’s note: We are taking this week off to enjoy the holidays with our families.  So this week, we’ll be re-running past posts.  Today’s post is from DJTF co-chair Tracie Powell, who gives her take on Yahoo!’s acquisition of tumblr. and  how this relates toother news organizations.  It originally ran on May 21.  Enjoy!

yahoo tumblrYahoo’s $1 billion purchase of the blogging site, Tumblr, is being heralded as a cool move by media watchers everywhere. It’s cool because the alliance brings in younger users to an aging Internet giant, a demographic advertisers crave, which translates into growing revenue—something legacy news media companies need.

Angel Investor and entrepreneur Jason Calacanis wrote for LinkedIn over the weekend that the then-pending deal had journalists livid. “Journalists are one of the first groups to lash out. Why? Because they have no chance of making big money in their jobs, and they have to fight for $5,000 raises while their pensions are replaced with 401ks. Also, they tend to have covered startups like Tumblr from year one and they can’t reconcile how something that didn’t exists five years ago is now worth $1 billion — and that they don’t have to balls to create something.”

I agree with Calacanis that the big-media purchase has many journalists more than a little bit jealous. But not because of our dwindling paychecks, which (for most of us) have always been rather paltry. But because journalists know – but aren’t saying out loud – that this purchase is just the latest right-left hook to our dying business model. We, along with everyone else, are waiting for the dreaded knockout punch while marveling ringside at such a gargantuan media buy.

We also know that our parent companies — be they newspaper giants, cable or broadcast stations – don’t exactly have a billion dollars laying around that executives or stockholders are willing to risk on a blogging site filled with porn, copyright infringing material and racist bullcrap—content advertisers don’t typically like.

That said, not all is bleak for journalists. The one thing we have going for ourselves is that Yahoo’s purchase shows, once again, that content is still king. We, content creators, just have a hard time  believing it. Both “Facebook and Google have demonstrated that a vast audience for free content can bring in significant advertising revenue,” reports The Wall Street Journal, a fact news executives surely take into consideration as they mount more pay walls. What the Yahoo-Tumblr purchase also represents is an opportunity for individual journalists (and some companies that can be cool enough for the younger crowd) to build their own brands while reaching a new, more coveted, audience.

For news organizations this purchase should not just be viewed as yet another opportunity to use somebody else’s platform to build a brand and distribute product. That’s alright for individual journalists, but for legacy media companies this purchase underscores the fact that they should be investing or creating their own innovative platforms that combine social networking with content to reach a critical mass of people. Sort of like The Atlantic Media Company did when it created Quartz, a mobile-first business news site, last September. Quartz exceeded its own expectations by receiving nearly a million unique visitors in its first month.

Not all of us can be like The Atlantic, which is navigating the digital age better than most of its contemporaries. But if we can’t build it, buy it. You know, like Yahoo just did.

Best of NABJDigital Blog: Four Ways Journalists Can Use Pinterest

Editor’s note: We are taking this week off to enjoy the holidays with our families.  So this week, we’ll be re-running past posts.  Today’s post is from former DJTF intern Ameena Rasheed, who offers up ideas on how journalists can incorporate Pinterest into their work.  It originally ran on Jan. 16.  Enjoy!

Pinterest   Home

A screenshot of Pinterest’s homepage.

By Ameena Rasheed, NABJ Digital Journalism Task Force intern

Pinterest, a virtual pinboard where you can share and organize images and video through “pins,” has become a popular social media platform since its launch in 2010. In 2012, it was the third most-visited social networking site, as reported by CNN.

As journalists and news organizations look for various ways to interact with its readers and viewers, and users are seeking to engage with more visual social media content, Pinterest provides a platform which can potentially facilitate both sides’ interest in promoting, distributing and sharing content.

Here are four ideas that we’ve gathered from across the Web and compiled together for how journalists can start using Pinterest.

1. Use compelling photos to share hard news headlines

While Pinterest is most known for its foodie and wedding posts, CTV News has created several boards to chronicle breaking news stories with its Occupy Wall Street, Tragedy and triumph and The World We Live In boards. Al Jazeera created The faces of Egypt’s voters board to capture to feelings of Alexandria’s residents in the historic election to choose the country’s next president.

2. Give previews of what you are working on

The Houston Press, an alternative weekly publication, releases its print issues every Thursday, but gives its readers a sneak peek at its creative covers every Wednesday on its Under the Covers board. Time magazine also does the same with its TIME Covers board.

For those times where you don’t have that perfect image to sell the story, follow the lead of The Wall Street Journal’s WSJ Quotes board and highlight memorable quotes from your stories. You could also get a little creative and use infographics like on Mashable’s Infographics board, or like The Salt Lake Tribune’s Bagley Cartoons board and share editorial cartoons.

3. Display photo galleries, feature stories and reviews

It’s no secret that one of Pinterest’s most popular categories is food. The Salt Lake Tribune is taking advantage of that with its SLC & Utah Restaurants & Bars board to share its restaurant and bar reviews. The Orlando Sentinel has boards dedicated to local attractions such as Walt Disney World and Florida Travel. There is also a Feature Pages–Collaborative board, which features pages from newspapers across the nation.

4. Involve your audience

Some good examples of utilizing user-generated content on Pinterest are CTV’s Canada Through Your Eyes and PBS NewsHour’s Childhood Cancer Awareness: Your Photos. The New York Times asked for submissions to its Your Holiday Dessert Pins and then featured some of the best pins on its website.

Al Jazeera has a Crowdsourced News board, where users can share newsworthy items that Al Jazeera is and isn’t covering. Al Jazeera also has a web community and daily television show, The Stream, which is powered through social media and citizen journalism, and shares content from its viewers on Pinterest, too.

Last, but not least, NABJ experimented with Pinterest boards at the 2012 convention in New Orleans, creating boards on NABJ 2012 New Orleans, NABJ2012, NABJ Fashionistas & Fashionistos and New Orleans Food.

Please share how you’re using Pinterest in your work!

Calendar of Multimedia Training and Events

NOVEMBER

  • The Graduate School of Journalism at the University of California-Berkeley is hosting the New Media Storytelling, Innovation & Technology Fall 2013 workshop “Writing for Infographics”. Infographics have become an ubiquitous tool for those communicating complex information in an easy to understand visual format. The best infographics are often the product of collaborations between teams of creative professionals. In this two-day Writing for Infographics workshop kdmcBerkeley is teaming with Visually to train a new generation of professionals in the art of research and writing for the infographic. Date: November 19-20, 2013. Tuition: $545. Click here to apply.
  • Learn how to more effectively counter false information and misperceptions in news stories in Poynter’s webinar How to Keep Misinformation from Spreading. Webinar begins at 2 p.m. Eastern time, Nov. 21. Enroll now.
  • The Kiplinger Program in Public Affairs Journalism at Ohio State University is looking for innovative journalists who want to use social media to build a stronger following, develop new sources and better cover their beats. The program also aims to sharpen your digital media public-affairs reporting skills, thus helping you hold government and institutions accountable. We’ll talk Twitter, Deep Web searches, crowdsourcing, public records, spreadsheets and online data visualization. The fellowship runs from Sunday, April 6, through Friday, April 11, 2014 in Columbus, Ohio. Applications are due by Nov. 30, 2013. Apply here.

DECEMBER

  •  Knight Journalism Fellowships at Stanford offers 20 journalists the opportunity to spend 10 months experimenting, testing and developing innovative ideas for the future of journalism. Open to full-time journalists, journalism entrepreneurs and innovators (which can include independent journalists or developers) and journalism business and management executives. Deadline: Dec. 1. Apply now.
  • The Donald W. Reynolds National Center for Business Journalism will hold a free online workshop, “The Fracking Revolution: Finding Energy Stories Everywhere,” Dec. 4 at  4:00 p.m. ET (noon PT).  In this one-hour, free webinar, Marilyn Geewax, a senior business editor with NPR, will help you understand how this unleashing of massive supplies of fossil fuels is changing all of our lives. In addition to having a broad impact on the environment, tax revenues and politics, this energy revolution is making U.S. manufacturing competitive again and could soon be generating millions of jobs from Maine to California.

  • Learn how to write better headlines for digital media, including smartphones with Poynter’s webinar Writing Headlines for Digital and Mobile Media. Readers looking at an app for a news site are often deciding what to click on based on the headline alone. Headlines are just as important in the digital era as they were in traditional media, if not more so. Webinar begins at 2 p.m. Eastern time, Dec. 5. Enroll now.
  • Learn how to create specialized apps for a certain type of news for a specific target audience with little risk in Poynter’s webinar “How to Experiment with Specialized Mobile News Apps” , on Wednesday, December 11 at 2 p.m. Eastern Time. While mobile device users prefer apps that focus on doing one thing well, news publishers can have more success by creating specialized apps for a certain type of news or a target audience. The webinar breaks down how these apps are made. Enroll now.
  • Prepare your newsroom to best serve the growing mobile audience in Poynter’s webinar “Changing Workflow to Create a Mobile First Newsroom” on Thursday, Dec. 12 at 2 p.m. Eastern Time. With mobile traffic approaching or surpassing desktop traffic at many news organizations, it is time for newsrooms to make sure their cultures and workflows are set up to serve this growing audience. Just like the shift from print to Web or broadcast to Web, the shift to mobile requires thinking about the audience in a different way and making fundamental changes in how we cover the news.  Enroll now.
  • The CBC-UNC Diversity Fellowship Program is an intensive hands-on workshop led by professionals at WRAL-TV in Raleigh, N.C. and the University of North Carolina journalism faculty in Chapel Hill, N.C. The program, scheduled for March 12-16, 2014,  is geared toward college seniors pursuing broadcast careers as producers, reporters, photojournalists and web editors. The deadline to apply is Dec. 15.

2014

  • If you have the skills, passion and determination to be a journalist of the future – a trained professional who knows a good story when they see it and who has the confidence to tell it in a way that best imparts its relevance and importance to news consumers – an 18-month Hearst Fellowship may be right for you. Applications are open through January.

  • Reporters who want to learn more about federal data and the business of government are invited to be part of a special immersion training being conducted by SABEW in January in Washington D.C. The SABEW Business Immersion Workshop on Business Data will focus on data and accounting skills. Journalists will be able to work with experts at the Bureau of Economic Analysis and Bureau of Labor Statistics to explore the large cache of data each agency produces, as well as understand its importance to readers. This event is possible based on donation from the Walter and Carla Goldschmidt Family Foundation. For more information & to apply visit: http://sabew.org/2013/10/sabew-business-immersion-workshop-to-be-funded-by-goldschmidt-donation/
  • The Donald W. Reynolds National Center for Business Journalism will hold a free workshop, “Investigating the Business of Government,” Jan. 23, 2014, preceding the Winter Convention of the Kentucky Press Association Jan. 23-24. If you dread analyzing the annual municipal budget for news and wonder how to tie government contracts to campaign-donor lists, come hone your skills at this workshop taught by investigative reporter John Cheves. The workshop will be held at the Hyatt Regency, 401 W. High St., Lexington, Ky.

  • The Reynolds Fellowship in Community Journalism is accepting applications. This fellowship is be awarded to “a journalist of accomplishment and promise who is committed to the role of the community press.” Open to journalists working at a U.S. daily and weekly newspapers with a circulation less than 50,000, journalists doing online work for community newspapers, or journalists who have established independent local news websites in communities where the circulation of the local newspaper is less than 50,000. Must be a U.S. citizen. Deadline: Jan. 31, 2014. Apply now.
  • The Nieman-Berkman Fellowships in Journalism Innovation are a collaboration between two parts of Harvard (the Nieman Foundation for Journalism and the Berkman Center for Internet & Society). This fellowship involves spending a year in residence in Cambridge, and full participation in both the Nieman and Berkman fellowship communities. Applicants must propose a specific course of study or project relating to journalism innovation. Open to working journalists or others who work for a news organization in a business, technology, or leadership capacity. Independent journalists are also welcome. Deadline: Jan. 31, 2014.Apply now.
  • The Knight-Wallace Fellowships at Michigan is now accepting applications. Spend an academic year at the Univ. of Michigan-Ann Arbor. Fellows devise a personalized study plan with access to UM courses and resources, and are encouraged to nurture their creative and artistic tendencies. Includes twice-weekly seminars as well as domestic and international travel. Deadline: Feb. 1, 2014. Apply now: U.S. and international.
  • The Donald W. Reynolds National Center for Business Journalism will hold a free workshop, “Perfecting Personality Profiles,” Feb. 5-6 at 4:00 p.m. ET (noon PT). To make your beat coverage more accessible and engaging, you need to focus on people – those in positions of power or influence, and those who consume goods and services, work for wages and pay taxes. In the first hour of this lively two-part webinar, Pulitzer winner Jacqui Banaszynski will explore the characteristics of memorable and accurate profiles, as well as offer a range of profile approaches that can suit your purpose, publication and audience. In the second hour, on Feb. 6, she’ll dive more deeply into the reporting and writing techniques that can help any beat reporter pursue sparkling profiles.
  • Investigative Reporters and Editors and National Institute for Computer-Assisted Reporting (NICAR) will hold their 2014 Computer-Assisted Reporting Conference in Baltimore, Md., Feb. 27, 2014 – March 2, 2014. Join IRE and NICAR for their annual conference devoted to computer-assisted reporting. Come and learn about tools you need to dig deeper into stories and give readers and viewers the information they want.

  • The Donald W. Reynolds National Center for Business Journalism will hold a free workshop, “Social Media ROI for Journalists,” March 4 at  4:00 p.m ET (noon PT). In 2013, more and more newsrooms will revisit their social media strategy and ask, “What’s our return on investment?” How do we know if our newsroom is doing social “correctly”? What does this mean for our organization’s bottom line? This free, one-hour webinar will help you answer those questions on March 4.

  • The best in the business will gather for more than 100 panels, hands-on classes and special presentations about covering business, public safety, government, health care, education, the military, the environment and other key beats at the 2014 IRE conference June 26-29, 2014 in San Francisco. Speakers will share strategies for locating documents and gaining access to public records, finding the best stories and managing investigations. Join the discussion about how to practice investigative journalism in print, broadcast, Web and alternative newsroom models.

If you have items you wish to include, please email them to me at benet AT aviationqueen DOT COM. Thanks!!

#TryItTuesday

Question_mark

One of the most important jobs we do as journalists is find good sources that help us with our storytelling. Thanks to the Internet and social media, this task has become easier. 

And thanks to American Public Media’s Public Insight Network, journalists and sources can find each other. According to APM, journalists using the network can “target their questions to sources based on demographics, geography, expertise or interests, and capture that intelligence in a confidential clearinghouse for future reference.”

Questions currently being asked on the network include:

  • Do you host or attend Downton Abbey viewing parties?
  • Do you own a small or micro-business?
  • Why do you volunteer or donate?
  • Are you a caregiver?

So sign up today and give it a try!

Calendar of Multimedia Training and Events

NOVEMBER

  • States across the U.S. are quickly adopting new teacher evaluation systems that are radically different than the way teachers were judged in the past. Learn how to provide your audience with an insider’s view of this complex issue in Poynter’s webinar Grading the Teachers: Writing about Teacher Evaluation. This webinar begins on Nov. 12 at 2 p.m. Eastern time. Enroll now.
  • The Donald W. Reynolds National Center for Business Journalism will hold a free online workshop, “Sourcing with Social Media: Tips from a Corporate Sleuth,” Nov. 13 at  4:00 p.m. ET (noon PT).  Trying to find new sources? In this one-hour webinar Nov. 13, you’ll  learn the tools and techniques that competitive-intelligence experts use every day to find people who know their stuff. During this free, hour-long webinar, the principal in a competitive-intelligence firm will teach you how to harness social media to identify  regional and national “influencers”  in industries you cover and how to contact them successfully.

  • The Donald W. Reynolds National Center for Business Journalism will hold an “SEC Filings Master Class,” Nov. 13-15 at  4:00 p.m. ET (noon PT). Have you ever wondered if you’re missing good stories because you don’t know where or what to look for? This free webinar with Michelle Leder, who makes her living unearthing news in SEC filings, is designed to help you feel more confident in your SEC-document sleuthing.

  • Poynter’s News U will hold a free webinar, “Location-Based Social Media with Geofeedia: A Digital Tools Tutorial,” on Thursday, Nov. 14 at 2:00 p.m. ET. User-generated content from social media networks is a rich data source for today’s newsrooms. By leveraging new, advanced tools, media organizations have the opportunity to rapidly identify primary sources at the scene by tapping into rich sets of images, tweets and videos coming from the scene. Geofeedia enables hyperlocal search and discovery of social media across social networks such as Twitter, Instagram, YouTube, Flickr and Picasa. By searching first by location, Geofeedia helps journalists to rapidly identify new data sources that other prominent social media services miss.

  • The Graduate School of Journalism UC is hosting the New Media Storytelling, Innovation & Technology Fall 2013 workshop “Smile: You’re On Camera“. When someone portrays a great on-camera presence we assume they are a “natural.” The reality is a natural on-camera presence requires training and practice. During this one-day workshop we’ll give you the confidence to become a “natural” through skill building exercises with live on-camera practice. Date: November 16, 2013. Tuition: $365.
  • The Graduate School of Journalism at the University of California-Berkeley is hosting the New Media Storytelling, Innovation & Technology Fall 2013 workshop “Writing for Infographics”. Infographics have become an ubiquitous tool for those communicating complex information in an easy to understand visual format. The best infographics are often the product of collaborations between teams of creative professionals. In this two-day Writing for Infographics workshop kdmcBerkeley is teaming with Visually to train a new generation of professionals in the art of research and writing for the infographic. Date: November 19-20, 2013. Tuition: $545. Click here to apply.
  • Learn how to more effectively counter false information and misperceptions in news stories in Poynter’s webinar How to Keep Misinformation from Spreading. Webinar begins at 2 p.m. Eastern time, Nov. 21. Enroll now.
  • The Kiplinger Program in Public Affairs Journalism at Ohio State University is looking for innovative journalists who want to use social media to build a stronger following, develop new sources and better cover their beats. The program also aims to sharpen your digital media public-affairs reporting skills, thus helping you hold government and institutions accountable. We’ll talk Twitter, Deep Web searches, crowdsourcing, public records, spreadsheets and online data visualization. The fellowship runs from Sunday, April 6, through Friday, April 11, 2014 in Columbus, Ohio. Applications are due by Nov. 30, 2013. Apply here.

DECEMBER

  •  Knight Journalism Fellowships at Stanford offers 20 journalists the opportunity to spend 10 months experimenting, testing and developing innovative ideas for the future of journalism. Open to full-time journalists, journalism entrepreneurs and innovators (which can include independent journalists or developers) and journalism business and management executives. Deadline: Dec. 1. Apply now.
  • The Donald W. Reynolds National Center for Business Journalism will hold a free online workshop, “The Fracking Revolution: Finding Energy Stories Everywhere,” Dec. 4 at  4:00 p.m. ET (noon PT).  In this one-hour, free webinar, Marilyn Geewax, a senior business editor with NPR, will help you understand how this unleashing of massive supplies of fossil fuels is changing all of our lives. In addition to having a broad impact on the environment, tax revenues and politics, this energy revolution is making U.S. manufacturing competitive again and could soon be generating millions of jobs from Maine to California.

  • Learn how to write better headlines for digital media, including smartphones with Poynter’s webinar Writing Headlines for Digital and Mobile Media. Readers looking at an app for a news site are often deciding what to click on based on the headline alone. Headlines are just as important in the digital era as they were in traditional media, if not more so. Webinar begins at 2 p.m. Eastern time, Dec. 5. Enroll now.
  • Learn how to create specialized apps for a certain type of news for a specific target audience with little risk in Poynter’s webinar How to Experiment with Specialized Mobile News Apps. Mobile device users prefer apps that focus on doing one thing well. News publishers can have more mobile success by creating specialized apps for a certain type of news for a specific target audience. The webinar begins on  Wednesday, December 11, 2013 at 2:00pm Eastern Time. Enroll now.
  • Prepare your newsroom to best serve the growing mobile audience in Poynter’s webinar Changing Workflow to Create a Mobile First Newsroom. With mobile traffic approaching or surpassing desktop traffic at many news organizations, it is time for newsrooms to make sure their cultures and workflows are set up to serve this growing audience. Just like the shift from print to Web or broadcast to Web, the shift to mobile requires thinking about the audience in a different way and making fundamental changes in how we cover the news. The webinar begins on Thursday, December 12, 2013 at 2:00pm Eastern Time. Enroll now.
  • The CBC-UNC Diversity Fellowship Program is an intensive hands-on workshop led by professionals at WRAL-TV in Raleigh, N.C. and the University of North Carolina journalism faculty in Chapel Hill, N.C. The program, scheduled for March 12-16, 2014,  is geared toward college seniors pursuing broadcast careers as producers, reporters, photojournalists and web editors. The deadline to apply is Dec. 15.

2014

  • If you have the skills, passion and determination to be a journalist of the future – a trained professional who knows a good story when they see it and who has the confidence to tell it in a way that best imparts its relevance and importance to news consumers – an 18-month Hearst Fellowship may be right for you. Applications are open through January.

  • The Donald W. Reynolds National Center for Business Journalism will hold a free workshop, “Investigating the Business of Government,” Jan. 23, 2014, preceding the Winter Convention of the Kentucky Press Association Jan. 23-24. If you dread analyzing the annual municipal budget for news and wonder how to tie government contracts to campaign-donor lists, come hone your skills at this workshop taught by investigative reporter John Cheves. The workshop will be held at the Hyatt Regency, 401 W. High St., Lexington, Ky.

  • The Reynolds Fellowship in Community Journalism is accepting applications. This fellowship is be awarded to “a journalist of accomplishment and promise who is committed to the role of the community press.” Open to journalists working at a U.S. daily and weekly newspapers with a circulation less than 50,000, journalists doing online work for community newspapers, or journalists who have established independent local news websites in communities where the circulation of the local newspaper is less than 50,000. Must be a U.S. citizen. Deadline: Jan. 31, 2014. Apply now.
  • The Nieman-Berkman Fellowships in Journalism Innovation are a collaboration between two parts of Harvard (the Nieman Foundation for Journalism and the Berkman Center for Internet & Society). This fellowship involves spending a year in residence in Cambridge, and full participation in both the Nieman and Berkman fellowship communities. Applicants must propose a specific course of study or project relating to journalism innovation. Open to working journalists or others who work for a news organization in a business, technology, or leadership capacity. Independent journalists are also welcome. Deadline: Jan. 31, 2014.Apply now.
  • The Knight-Wallace Fellowships at Michigan is now accepting applications. Spend an academic year at the Univ. of Michigan-Ann Arbor. Fellows devise a personalized study plan with access to UM courses and resources, and are encouraged to nurture their creative and artistic tendencies. Includes twice-weekly seminars as well as domestic and international travel. Deadline: Feb. 1, 2014. Apply now: U.S. and international.
  • The Donald W. Reynolds National Center for Business Journalism will hold a free workshop, “Perfecting Personality Profiles,” Feb. 5-6 at 4:00 p.m. ET (noon PT). To make your beat coverage more accessible and engaging, you need to focus on people – those in positions of power or influence, and those who consume goods and services, work for wages and pay taxes. In the first hour of this lively two-part webinar, Pulitzer winner Jacqui Banaszynski will explore the characteristics of memorable and accurate profiles, as well as offer a range of profile approaches that can suit your purpose, publication and audience. In the second hour, on Feb. 6, she’ll dive more deeply into the reporting and writing techniques that can help any beat reporter pursue sparkling profiles.
  • Investigative Reporters and Editors and National Institute for Computer-Assisted Reporting (NICAR) will hold their 2014 Computer-Assisted Reporting Conference in Baltimore, Md., Feb. 27, 2014 – March 2, 2014. Join IRE and NICAR for their annual conference devoted to computer-assisted reporting. Come and learn about tools you need to dig deeper into stories and give readers and viewers the information they want.

  • The Donald W. Reynolds National Center for Business Journalism will hold a free workshop, “Social Media ROI for Journalists,” March 4 at  4:00 p.m ET (noon PT). In 2013, more and more newsrooms will revisit their social media strategy and ask, “What’s our return on investment?” How do we know if our newsroom is doing social “correctly”? What does this mean for our organization’s bottom line? This free, one-hour webinar will help you answer those questions on March 4.

  • The best in the business will gather for more than 100 panels, hands-on classes and special presentations about covering business, public safety, government, health care, education, the military, the environment and other key beats at the 2014 IRE conference June 26-29, 2014 in San Francisco. Speakers will share strategies for locating documents and gaining access to public records, finding the best stories and managing investigations. Join the discussion about how to practice investigative journalism in print, broadcast, Web and alternative newsroom models.

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