Tag Archives: blogging

How Digital Journalism Relaunched Rene Syler’s Career

By Crystal Garner, DJTF Intern

The desire to build something that no one could ever take away from her is what fueled Rene Syler, former anchor of “The Early Show” on CBS, after her termination in 2006. What Syler wanted to create was a brand, and using the tools of digital media, she did just that and more.

She is now the author of “Good Enough Mother,” a book and supporting blog targeted at “imperfectly perfect” mothers, host of “Sweet Retreats,” a family travel show on the Live Well Network, and co-host of “Exhale”, a provocative talk show in its second season on Magic Johnson’s cable network, Aspire.

Courtesy Photo

Rene Syler, Courtesy Photo

What am I going to do now?

A few weeks after losing her job at CBS, Syler underwent a preventative double mastectomy, a journey that was documented on “The Oprah Winfrey Show”. “What am I going to do now?” she asked herself. “I had no job and my body was taking on a different shape.”

After telling her agent of 25 years that she did not want to do television anymore, he asked a similar question, “What am I going to do with you?”

Syler knew she would have to save herself.

“I had been relying on them to get me jobs,” she said. “I could either sit here and wait for the phone to ring or I could make it ring.”

Going digital to build a ‘bonafide brand’

Syler wrote “Good Enough Mother: The Perfectly Imperfect Book of Parenting” and secured the website’s domain in 2005 while still employed at CBS. The following year, she was fired. In 2007, her book was officially published.

“The only skills I had was the ability to write and TV,” she said. “It started with a book.”

Harnessing the power of digital media, Syler began to build what she now calls a “bonafide brand.”

“Your brand needs to be in sync with yourself,” she said. “Good Enough Mother,” the blog, was born.

“I started on Facebook, then moved to Twitter. The more I did it the more I understood its power,” Syler said in regards to her overwhelming introduction to social media.

“After almost 10 years, I have built a bonafide brand,” she said. “People need to think of blogs as living breathing business cards.”

“Good Enough Mother” has partnered with both General Motors and Disney and Syler attributes her recent television success to her digital presence.

Looking back, she said “Good Enough Mother” became much more than a book. It became a movement based on what a lot of women are experiencing.


Not for the faint of heart


 

Friday Fast Five: Your Guide To New Media, All About Blogging

For me, 2014 is the year I plan on taking my blog, AviationQueen.com, to the next level.  Whether you are a blogging veteran or newbie, below are five great tips for making your blog better.

  1. Blogging Tips — Top 10 New Year Resolutions That’ll Make Blogging More Fruitful in 2014
  2. Blogging TipsHere’s How To Get That Blog To Take Flight
  3. Blogging Tips — Use Added Elements to Instantly Improve Your Blog Post
  4. Blogging Tips — Top WordPress Resource Blogs
  5. SocialBrite — 9 time-saving tips to write more blog posts

Benét J. Wilson serves on the board of the Online News Association. She is the immediate past chair of the NABJ Digital Journalism Task Force and is the social media/eNewsletters editor for the Aircraft Owners and Pilots Association.  She is also a freelance aviation journalist and blogger.

 

Friday Fast Five – Your Guide to New Media

By Benét J. Wilson, immediate past chair, NABJ Digital Journalism Task Force & social media/eNewsletters editor, Aircraft Owners and Pilots Association

Editor’s note: the new NABJ Print Task Force needs your help. First, we ask that you join our new listserv, here. Activities will include: print job postings, new hires, training opportunities, freelance positions, town hall meetings, webinars, advocacy opportunities and local, regional and national program planning outreach. Second, please take our quick 10-question Print Member Survey.  Your feedback will allow  NABJ to better address your concerns and establish your priorities.The deadline to submit your feedback is Thursday, Sept. 12.

  1. Muck Rack Daily — Four rules for crafting the perfect Twitter bio
  2. Read Write — Why LinkedIn Became My Favorite Social Network 
  3. LifehackerWhich Social Network Should I Use? 

  4. Gizmodo10 tricks to make yourself a Google Maps master

  5. Blogging TipsTop Blogging Platforms on the Internet

 

Friday Fast Five – Your Guide to New Media

By Benét J. Wilson, immediate past chair, NABJ Digital Journalism Task Force & social media/eNewsletters editor, Aircraft Owners and Pilots Association

  1. TechCrunch – Pop. Co Is A Fast, Simple Way To Launch Businesses Online
  2. Mashable – Kickstart Your Career With Muse University’s Free Online Classes
  3. Read WriteYouTube Co-Founders Unleash New Video App MixBit
  4. Lifehacker – How Can I Make LinkedIn More Useful in Landing a Job?
  5. The Next Web – The 15 best blogging and publishing platforms

Friday Fast Five – Your Guide to New Media

By Benét J. Wilson, immediate past chair, NABJ Digital Journalism Task Force & social media/eNewsletters editor, Aircraft Owners and Pilots Association

  1. Mashable — Anyone Can Be Found on Social Media in 12 Hours
  2.  Poynter — 10 digital tools journalists can use to improve their reporting, storytelling
  3. Bloggers Passion — 5 Viral Content Ideas For Your Blogging Success
  4. Lifehacker — 8 Extensions That Make Google Drive More Powerful Than Dropbox
  5. Knight Digital Media Center5 ways to use Slideshare to engage communities, build traffic

Friday Fast Five – Your Guide To New Media

By Ameena Rasheed, NABJ Digital Journalism Task Force intern

1. 435digital – SEO Tools for Beginners

2. Poynter How journalists can develop mobile video skills 

3. Poynter – How news can compete with cat videos: 6 lessons for multimedia journalists

4. ProBlogger 11 Ways to Prepare for Your Blog Theme Upgrade

5. PR Daily 30 ways to promote your next blog post

Editor’s note: the Digital Journalism Task Force is working on programming that will take us right to the annual convention. To that end, we’d appreciate it if you could take this quick 5-question survey to let us know what you want. Thanks!!

Friday Fast Five – Your Guide To New Media

By Ameena Rasheed, NABJ Digital Journalism Task Force intern

1. Mashable6 Ways to Spring Clean You LinkedIn Profile

2. Media BistroBest Free Interview Transcription Tools

3. Inc.5 Reasons to Blow Uo Your Current Website

4. Mashable – 49 Digital Media Resources You May Have Missed

5. PR Daily30 ways to promote your next blog post

Friday Fast Five – Your Guide To New Media

By Ameena Rasheed, NABJ Digital Journalism Task Force intern

1. Covering Health – Simple Tools For Spicing Up Your Stories With Multimedia

2. PR Daily22 image-editing tools to make your pictures pop

3. Mashable – 40+ Digital Resources That You May Have Missed

4. Bill Moyers – Five Great Online Tools for Mining Public Records

5. Kikolani – How To Write A Killer Headline and Make Your Post Shine

Friday Fast Five: Your Guide To New Media

By Ameena Rasheed, NABJ Digital Journalism Task Force intern

1. SHIFT DigitalThe Ultimate LinkedIn Profile Cheat Sheet

2. iMedia Connection6 Trends That Will Shape Digital in 2013

3. PBS MediaShiftMeograph: The Future of Storytelling is 4D (with context)

4. PR Daily20 Content Ideas Readers Love

5. Mashable40 Digital Media Resources You May Have Missed

Friday Fast Five: Your Guide To New Media

By Ameena Rasheed, NABJ Digital Journalism Task Force intern

1. SlideShareHow to Share Your Digital Stories

2. Dukeo30 Ways to Make Blogging Easier

3. iMedia Connection10 Ways to Promote Your Brand on LinkedIn

4. QKPix7 Essential Items For Your Camera Bag

5. Gizmodo - 10 Photoshop Alternatives That Are Totally Free